E-Commerce Market: Theory and Application of Platform Use

This study explores the theoretical foundations of the e-commerce market and examines the TaskRabbit platform as a leading example of on-demand service marketplaces. It highlights TaskRabbit’s working mechanism, functions, and capabilities, and analyzes how its algorithmic model can be adapted to local contexts. Based on this, the research introduces Xizmatchi.uz as a platform inspired by TaskRabbit, designed to address the needs of Uzbekistan’s growing digital economy. The study emphasizes model selection, market opportunities, and the role of technology in shaping sustainable and efficient e-commerce solutions.