New Media Art

The book explores the dynamic relationship between art, technology, and society in the digital era. It examines how artists employ emerging tools such as interactive installations, artificial intelligence, virtual reality, and network-based platforms to challenge traditional boundaries of creativity. Rather than treating technology as a neutral instrument, the book reveals how media innovations reshape aesthetic practices, cultural narratives, and modes of audience engagement. Case studies of pioneering works highlight how digital imaging, algorithmic processes, and immersive environments expand the possibilities of artistic expression. The text also situates new media art within historical avant-garde movements and contemporary debates on authorship, materiality, and participation. By bridging theory and practice, the book provides a comprehensive framework for students, scholars, and practitioners seeking to understand the transformative role of digital technologies in shaping the future of art.