Bridging the Gap: Making Eco-Friendly Bags Desirable and Accessible

This study looks at the problems and chances that come with promoting eco-friendly bags in India and how digital innovation can make sustainability appealing and easy to get. Even though more people are aware of the problem, plastic waste is still a big problem because people don’t change their habits, it’s too expensive, and there aren’t many other options. The Nega Eco Bags App teaches users about these problems, makes them fun to use, and lets them see how their choices affect the environment. This encourages people to make responsible choices. The app links retailers, policymakers, and artisans, which helps the circular economy grow. By cutting down on waste, supporting local businesses, and encouraging inclusivity, it highlights the three pillars of sustainability: environmental, economic, and social. The study says that businesses should be given more incentives, plastic rules should be stricter, and public-private partnerships should be encouraged. If a lot of people use the app, it could cut plastic use in cities by 25-40%, which would help India reach its Sustainable Development Goals (SDGs) and make eco-friendly living a popular trend.