From Multimedia to the Metaverse. A Sociological Perspective

This book explores the transformative journey of digital communication from traditional multimedia platforms to immersive metaverse environments. The book examines how social interactions, identities, and cultural structures evolve within virtual spaces and interconnected digital ecosystems. Through a sociological lens, it analyzes the redefinition of presence, community, and participation in an age where physical and virtual realities merge. By addressing issues such as digital inequality, algorithmic power, and virtual economies, the book provides a critical understanding of how technology reshapes human relations and social hierarchies. It serves as a bridge between classical media theory and contemporary metaverse studies, offering valuable insights for researchers, sociologists, media scholars, and anyone interested in the social implications of digital transformation.