Training opportunities to promote intercultural communication in hotels

Since hotel businesses largely depend on international customers due to globalisation, falling travel prices and the development of faster means of transport, employees are trained in intercultural communication at an early stage in order to satisfy guests from all over the world. But what does such training look like? This paper analyses the training options available to employees to enable them to serve different cultural groups. The cultural differences between German-speaking countries and Turkey are particularly relevant to this paper, as they are of great importance to tourism.