Fashion in Colour

The book delves on colour palettes for fashion: the meaning of colour, where its name comes, the fabrics on which particular colours look best and the best colour combinations.

Color consultant and curator Lauren Wager, author of the best-selling Palette Perfect volumes, and colorist, designer, and trend forecaster Sophia Naureen Ahmad team up in this practical and inspirational compendium that shows us how colors can be made to come alive and achieve specific effects in fashion. With quick and easy explanations that reveal the sensations each color communicates, how they are perceived, and their effects on different fabrics, the book seeks to inspire people and to help them express themselves through color. General readers will learn how to apply and combine it in new and exciting ways in their day-to-day wardrobe while fresh insights about the use of colors will enliven the creations of fashion design professionals. Vivid photographs bring the descriptions and explanations to life, allowing us to see with our own eyes how the right fabric for each color is used in fashion to express different moods, experiences, energy, and emotions. Each chapter features a unique color that speaks to the contemporary moment in which the authors delve into the origins of each color name and explore how it acts visually and in relation to other colors. A kind of color dictionary within the world of fashion, the palettes shown in this practical guide are a great way to get inspired by colors and combinations you may not have considered before that work perfectly.

Lauren Wager is a designer, curator, and color specialist living
in Columbus, Ohio with her family. She works on color consulting projects in
which she creates palettes and mood boards for various brands and products.
Wager is co-owner of Georgie Home, a company that designs home textile
products. She is also the creator of Color Collective, an online blog which
serves as a color resource for artists and designers. Wager is author of the
worldwide bestsellers Color Collective’s Palette Perfect and Palette Perfect
Vol 2, which have both been translated into several languages. She has done
social media collaborations with Pantone, Marine Layer, Everlane, Le Bon
Shoppe, Richer Poorer and Crow Works. Wager is a collector - always on the
lookout for pretty rocks, stickers, vintage wrapping paper and fabrics. She
enjoys coffee, reading, plants, and discovering color palettes in unexpected
places.

Sophia Naureen Ahmad is a colorist, designer and trend forecaster working in the fashion, footwear and product space.