Tourism and Experiential Marketing: Principles, Case Studies, Experiential Quality Seal, Skills and Professional Profiles

＂Experiential Tourism＂ is a term sometimes used improperly, often as a mere label, to be applied as needed in order to justify the prices of one’s offers.
It becomes crucial to identify what differentiates an authentic experiential offer from a simple tourist offer that is labeled as such. This is vital both for tourists, in making choices between numerous options, and for tour operators who aspire to offer an authentic and quality experience. Consequently, the need emerges, by applying the Quality Management methodology, to provide a clear and unambiguous answer to the following questions: what is Experiential Tourism? What are the characteristics that identify the experiential offer? To what types of activities can experiential principles be applied? How to evaluate the quality of experiential offers? What professional skills are needed?
This book aims to provide concrete answers to the five fundamental questions, focusing on the following aspects, each of which answers the questions formulated:
Definitions
Experiential Principles
Repertoire of experiential activities
Experiential Quality Seal
Experiential skills and professional profiles
This volume stands out for being an ’expandable book’, offering the possibility of expanding the information through details and insights, including multimedia, not included directly in the text. There are links and QR-Codes that lead to in-depth information sheets, accessible via telephone with a QR-Code reader. Despite having around 300 pages, the book offers the information content of a work of over a thousand pages, thanks to multimedia supplementary cards that include images, videos and documents.