A Matter of Fashion: 20 Iconic Items That Changed the History of Style

Historical sketches, cult advertisements and beautiful pictures. The story of 20 iconic fashion items that changed fashion forever.

Sometimes a single garment can change the course of fashion forever. Think Burberry’s trench coat or Givenchy’s little black dress: milestones that transformed everything. This extraordinary book is a visual and intellectual feast of historical sketches, cult advertisements, and stunning shots that tell the story of 20 iconic fashion pieces, from Levi’s jeans to Hermès scarves and Tiffany pearls.

Federico Rocca graduated from the DAMS at Bologna with a degree in history, writing his thesis on Peter Del Monte, which was considered for the Premio Sacchi award. He then worked in screenplay writing, first for Telepiù and then for Sky, after which he entered the fashion world. Today he is a professional journalist and fashion editor for style.it, the fashion and lifestyle portal of Condé Nast.