Coats!: Max Mara, 60 Years of Italian Fashion

The updated story of the Italian company, one of the most important fashion houses in the world, with material from the company’s precious archive.  Thanks to a realistic approach and an all-round sense of fashion, Max Mara has been able to sustain its principles and priorities over time, values that are recognised the world over: superior quality, fashion content, superb tailoring even in mass production, design and research and last but not least, leadership in distribution and communication.  This is a real voyage into the history of fashion; and the coat, the maison's symbol, which made it famous all over the world, is the key to understanding it all.  The publication of this book coincides with a retrospective featuring over eighty historical coats and numerous images that will be shown in Moscow at the prestigious State Historical Museum in November 2011.