Identity as Strategy: How Your Corporate Identity Can Fuel Your Success

In this book, seasoned identity consultant Stijn van Diemen explores eight strategic perspectives on corporate identity, each illustrated with engaging real-world cases. These cases bring the concepts to life, showing how the strategic models can be applied in different contexts. By following these examples, you’ll be better equipped to translate the insights into your own organisation, sector, or region.

Filled with dozens of practical models and design principles, this book helps managers and marketers make better decisions, gain stakeholder support, and build a solid foundation for their strategy. The practical case studies make it easier to see how the strategies work in real life, enabling you to adapt them to your own unique situation and drive success.

Stijn van Diemen has over 30 years of experience tackling strategic identity challenges across various sectors. With extensive consulting expertise in healthcare, education, government, ICT, digital platforms, and business services, both in the Netherlands and internationally, he has helped more than a hundred organisations, sectors, and regions define and project their identity to build a successful future.