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Brand Experience & Brand Engagement

的圖書
Brand Experience & Brand Engagement Brand Experience & Brand Engagement

作者:Amin 
出版社:Pencil (One Point Six Technologies Pvt Ltd)
出版日期:2022-06-09
語言:英文   規格:平裝 / 66頁 / 20.32 x 12.7 x 0.41 cm / 普通級/ 初版
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$ 659
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商業理論與工具書
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Brand Experience & Brand Engagement

內容簡介

Studies in the experience domain are still developing and academicians believe that it needs to be studied in diverse domains to attain its generalization. Literature has identified many important outcomes of brand experience which mostly include loyalty, equity and satisfaction. However, contemporary marketers are looking at engaging their consumers through the delivery of enjoyable experiences. This is for the reason that engaged consumers are extra loyal, buy more and spread optimistic word of mouth about the business. Customer engagement is often accredited to delivering of affirmative and positive experience to the customers. Association between customer brand engagement and brand experience has not been completely explored.

 

詳細資料

  • ISBN:9789356104358
  • 規格:平裝 / 66頁 / 20.32 x 12.7 x 0.41 cm / 普通級 / 初版
  • 出版地:美國
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