Dimensions of Visual Communication

The modern technological era is recently facing various issues like growing population, raising food demand, shrinking farming area, decline in size of the farming community and increasing pressure and competition on all natural resources. Current trends on world agriculture shows that it is imperative to find a scientific and rational way to develop it, a way that can not only steadily increase the output but also ensure long term sustainable use of resources in the process of promoting agricultural development. With all growing pressures it is also a very essential need of the hour to produce more and more potential extensionists to educate and support diverse farmers with diverse needs. . This book that attempts to give a holistic view on Visual Communication in Extension education. The students require a comprehensive book to read as this subject is entirely different from other subjects. Moreover being a subject that is common across almost all undergraduate programmes starting from B.Sc.(Ag.), B.Sc.(Horti.), B.Sc.(Home Science), B.Sc.(Forestry) and B.Tech.(Ag.Engi.) the need is expanding and diverse.