The Super School Brand

This book aims at raising awareness of school leaders on how to manage their schools

brands and turn them into Super Schools. As you engage with stakeholders, a school

may acquire a good reputation or a bad reputation. A good reputation will attract

stakeholder support enabling that school to have: high students enrolment, high mean

scores, modern infrastructure, endowment in learning resources, capacity for talent

mobilization and development, motivated staff and students, happy external

stakeholders, and stability in terms of students conduct and discipline. Bad reputations

stifle school growth absolutely. Re-branding will help you to bounce back to life!