Business Strategy

The outbreak of COVID-19 has disrupted peoples’ lives and economic activities across the world badly. The pandemic has appeared to be the biggest crisis we have ever experienced since the World War II. Needless to say, this pandemic has left the world in a quandary and revival of stable business environment has become a challenging means of affair in the recent time. This edited volume ＂Business Strategy in the Post COVID-19 Pandemic Scenario＂ is a modest attempt to put forward the business issues associated with the pandemic and their probable solutions during and in the post pandemic period. This book aims at providing meaningful insights into the generous business strategy contents both in Indian and global context. Articles having valuable insights of intelligentsia of different authors from across the country and abroad have enhanced the academic purview of the edited volume. A state-of-the-art modus operandi covering different issues relating to the business activities during and post COVID 19 pandemic has made the book exclusive of its kind.