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High Performance Pharma Brand Management - A Proven Path to All the Success and Money You Will Ever Need in the Most Elite Job of the Pharma Industry

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High Performance Pharma Brand Management - A Proven Path to All the Success and Money You Will Ever Need in the Most Elite Job of the Pharma Industry High Performance Pharma Brand Management - A Proven Path to All the Success and Money You Will Ever Need in the Most Elite Job of the Pharma Industry

作者:Khandpekar 
出版社:Clever Fox Publishing
出版日期:2021-09-30
語言:英文   規格:平裝 / 388頁 / 22.86 x 15.24 x 2.18 cm / 普通級/ 初版
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圖書名稱:High Performance Pharma Brand Management - A Proven Path to All the Success and Money You Will Ever Need in the Most Elite Job of the Pharma Industry

內容簡介

TAKE CHARGE OF YOUR BRAND, PROGRESS, CAREER & MONEY. NOW. Pharma Brand Manager is the most elite and high paying job in the Indian Pharma Industry. A Brand Manager is also called the brain of the organization. The job comes with Prestige, Style, Respect, Money and Privilege. This book is for: Current pharma brand managers and above who want to improve and progress in their career and command money. Learn advanced foundation skills/strategies on: professionalism, branding, communications, creativity, field, promotional inputs, differentiation, moving up, metrics, brand plan, NPD, customer, money skills, strategy, expenses, tactics, etc. The MBA student who wants to become a brand manager and wants to learn the ways to prepare for it. Those B.Pharm students who are not aware of this career option, and also those who want to become a Pharma Brand Manager, but have not planned for it yet. The B.Pharm/Science graduate who has joined as Professional Service Representative and wants to become a brand manager. It is the most exhaustive book you will ever need as a brand manager. It contains only true case studies that will help you build your career. This book is a must have as a desktop reference. It will guide you throughout your journey in Pharma Brand Management. PRACTICAL, PRESCRIPTIVE, EXHAUSTIVE, EDUCATIVE, A VALUABLE TOOL, and with REAL-LIFE EXAMPLES-A MUST-HAVE IN LIBRARY for every pharma brand management professional. "There is always a big difference between theory and practice. There are thousands of books written by non-practicing experts from different spheres-academic as well as professional. With his excellent career exposure, Manish in High Performance Pharma Brand Management has very grippingly put forward a detailed end-to-end life of pharma brand management. Brand management in pharma is a different cup of tea fraught with a lot of complexity. The personality of the brand involves not only doctors and patients but also the trade and communication channels. The book is not only educative with real-life examples, which only a veteran like Manish could capture, but is also prescriptive. Having gone through the book, I can easily say that it is really a valuable tool

 

詳細資料

  • ISBN:9789390976706
  • 規格:平裝 / 388頁 / 22.86 x 15.24 x 2.18 cm / 普通級 / 初版
  • 出版地:美國
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