Managing Sustainable Business: An Executive Education Case and Textbook

The case studies reflect the complexity, ambivalence and uncertainty of real managerial life ＂in the trenches＂

The cases are framed from the premise that no business can be sustainable without being profitable and delivering competitive returns on investment

They offer insights how sustainable profitability can be enhanced by integrating context issues into the business model

The texts give useful background information and framing written for managers. They are easy accessible without reducing the complexity of the issues at hand. References for further reading are provided for each part

The entire book can be used as a course book for an executive education module Per part, a few case studies can be selected. Each part is introduced by setting out the key concepts and challenges. The opening chapter ＂Managing Sustainable Business in a Global Context＂ can be used as a preparatory

reading to the module

ABIS, The Academy of Business in Society provides a space on its website supporting this book with open access for course leaders

Gilbert Lenssen is President Emeritus of the European Academy of Business in Society (ABIS). He was Professor of International Management at the College of Europe (Bruges/Warsaw), Visiting Fellow at Templeton College, University of Oxford and served on the editorial boards of a number of academic journals. He taught in the EMBA programmes of leading business schools in Holland, France and UK. Before moving into academia, Gilbert Lenssen enjoyed an international corporate career in the oil and chemicals industry for over 25 years in the UK, USA, Germany, Spain and India, culminating in his position as Global Vice President for BP Solar International. He is a lifelong fellow of the Royal Society of Arts.

Craig Smith is INSEAD professor of Corporate Responsability and Business Ethics. He directs the INSEAD Healthcare Leadership Programme. He was previously on the faculties of London Business School, Georgetown University, and Harvard Business School. His current research projects examine stakeholder theory and stakeholder value, ethical consumerism and sustainable consumption, strategic drivers of corporate responsibility and marketing ethics. His recent publications appear in the Journal of Business Ethics, Journal of Consumer Psychology, Journal of Marketing, Journal of Public Policy & Marketing, and MIT Sloan Management Review.