The Corporate Startup: How Established Companies Can Develop Successful Innovation Ecosystems

The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities.

• The world around us is changing rapidly. There is now more pressure on established companies to innovate.
• The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time.
• The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business.
• The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models.