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Victor VanWely has no use for social media. But now the executive director of the National Society of Rodent Professionals (NatSoRoPro) is facing the biggest challenge yet in his career: organizing the annual world conference Rodentia. Things are not looking well. They are far behind on registrations, their budget is depleted and the chairman of the board is losing his patience. Can social media indeed be his savior, as everybody always seems to claim?

In this exciting and entertaining 'management novel', Gerrit Heijkoop reveals the true power of social media. We join Victor and his team, going all in to turn the tide. They get practical tips and tricks about social media, experience the pitfalls and discover which fundamental principles lead to success.

Will these insights come in time for the NatSoRoPro? Are they able to save the conference? Why is Victor invited to a late night TV show? And what is the role of his guinea pig in all this?