TAAZE 讀冊生活
誠品網路書店
iRead灰熊愛讀書
金石堂
博客來
三民網路書店一切源於一個信念！1983ASIA由蘇素（中國天津）與楊松耀（馬來西亞）在中國深圳共同創立。多年主導項目的經驗，也成就了多個品牌和我們自己；但一次又一次的喜悅過後，留給我們的是無盡的沉思…亞洲成長的我們所處的“實體世界”是一個基於西方文化為標準衡量的世界。我們自身的“亞洲身份”漸漸被變得模糊，同時也必須要重新學習如何和這個“世界”相處……文化的趨同讓我們感到“全球化與國際化”的缺憾。「亞洲傳統文化在西方的脈絡中有時候是羈絆……」我們亦驚覺，只有尋根溯源方能解決內心的矛盾。基於自身的亞洲血統與設計師的身份，我們嘗試通過研究亞洲文化，打破觀念的界限，並用藝術設計展示我們的體驗與成果；把看不見的“文化”轉化成充滿亞洲魅力的視覺與產品，在現今“世界”中找尋丟失已久的喜悅與幸福。
It comes from a faith. 1983 ASIA is co-founded by Su Su (Tianjin, China) and YAO (Malaysia) in Shenzhen China. After years of experience of handling projects, we made several brands also achieve ourselves. However, after the joy come again and again, it left us endless thought. We grew up in Asia which was measured by western culture. In this case, the identity of Asian is getting vague. We used to let the treasure of us go, but we have to learn how to reunite the world. The cultural convergence left us regret for globalization and internationalization.“Sometimes, traditional Asian culture is a fetter of western.”We are inspired astonishingly that only tracing to the source can solve the inner contradiction. Based on Asian and designer, we tried to break the bound of concepts and used art design to show our experience and achievement through studying Asian culture. Turning invisible culture into glamorous Asian visual product is the lost-for-long happiness that we reach for in the world.
請問您對於「創作」所擁抱的理念是什麼？從以前到現在，是否有所轉變？
在創作的歷程中，我們一直抱著開放的的態度並保持學習的心去接觸不同的新鮮事物。從開始至今依然如此，唯一不同的是，隨著身份的轉變，我們感覺設計師應該承擔更多的社會責任。
請問您認為該國最棒的是什麼？（如國家的特色或文化等）您的創作是否受其影響？
我們分別來自中國與馬來西亞，我們常以「亞洲」的身份去看待自己。我們認為隨著時代的變化而相互影響交融的文化碰撞，所產生的「新」事物是非常有意思的！這些影響開始是無意識的，潛移默化的；隨著年齡與角色的變化，我們非常享受並樂於去分享這種感受。
請問您一路以來的創作歷程（與創意/藝術/ 設計/插畫的邂逅，踏上這條創作路的歷程，旅途上遇見的瓶頸與突破方式）
保持好奇，保持學習，保持對文化的敬畏！
請問您如何獲得靈感？
旅行和讀書。縱然是故地重遊，因為角色，年齡與心境的不同也會有不一樣的感官體驗。 時代的穿越就用讀書去完成吧！
請問您做過最瘋狂或最酷的事情是什麼呢？
離家出走。
請問您最近最想什麼事情？是否已經著手規劃下一階段的目標或突破了呢？
我們愛自己的亞洲身份，我們希望用很長的時間去研究亞洲的文化，去自我沉澱，我們也盼望用這份誠意回饋社會。
What is your “main idea”while producing a piece/ series of work? Have it ever changed before?
During the creation, we have been holding an open attitude and keep learning to contact different new things. It has been, and still is. The only difference is, with the transformation of role, we feel that designers should take more social responsibilities.
What is the best thing in your country? (likes features or culture) Have it ever changed before?
We are from China and Malaysia respectively, we often to see ourselves as "Asian". We believe that with the times change, cultural collision may happen by the interaction and blend, which may produce some new things, which are really interest. These effects was unconscious and subtle, with the change of age and role, we are very enjoy and willing to share this feeling.
Share the story of you creating your pieces. How did you encounter with creativity/art/design/ illustration? And what happened? Have you ever been stranded at a bottleneck? And how did you overcome?
Keep curiosity, keep learning, and keep the revere of the culture!
How do you draw the inspiration?
Travel and reading. Even if revisit the old haunt, different role, age and mood will bring different sensory experience. Let's achieve the era crossing through reading!
What is the craziest or coolest thing you have ever done?
Run away from home.
What are the things you want to do most these days? Have you started to set up new goals or breakthroughs for next period?
We like to be Asian, and we do hope to spend a long time o studying Asian's culture to precipitate ourselves. We also look forward to use the sincerity to give back to society.
陳華容 Chen Huarong
現工作生活於東莞,專注於品牌、包裝、書籍設計推廣及相關環境設計。作品在國內及國外比賽中獲獎及入選，包括：2012中國設計大展 - 優秀獎，2011上海設計展 - 金獎、優秀獎， 2011、2013 臺灣國際平面設計獎 - 評審獎、優秀獎，2011 中國之星設計藝術大獎 - 優異獎，2011 澳門設計雙年展 - 銀獎、優秀獎，北京國際商標標誌雙年獎 - 銅獎，"Hiiibrand 2010" 國際品牌標誌設計大賽 - 銅獎、 評審獎，2011 香港設計師協會環球設計大獎，俄羅斯《Tamga》國際商標標誌雙年展 - 優異獎，東京字體指導俱樂部年獎 (TDC)- 優異獎，平面設計在中國深圳GDC09、GDC13- 優異獎……
Now working and living in Dongguan city. Focus on branding, packaging, book design and promotion and related environmental design. His works were selected or won prize in China / abroad competition, Include: the China Design Exhibition 2012 / Merit Award, the 2011 Shanghai Design Exhibition / Gold Award & Merit Award, the 2011 and 2013 Taiwan International Graphic Design Award / Jury Prize & Merit Prize, the 2011 China Star Design Art Competition / Merit Award, the Macao Design Biennial / Silver Award & Merit Award, the Beijing International Logo Biennial Awards / Bronze Award, Hiiibrand 2010 International brand logo design competition / Bronze Award & Jury Prize, the HKDA Global Design Awards 2011, the international trademark and logo biennale / Merit Award, TDC Award / Merit Award, GDC9 and GDC13 / Merit Award......
請問您對於「創作」所擁抱的理念是什麼？從以前到現在，是否有所轉變？
認真生活是創意最好的來源，認真對待每一件事、認真做好每一件事，設計是同樣的道理！我所有生活的每一個細節可能心裡面想的都是設計，很多時候都是這樣的，所以我覺得要投入，要熱愛它、要投入它、要對它負責任。同時設計能解決怎樣的問題取決於怎樣將設計資源如何最有效的整合。首先別把它當成掙錢的是一個行業，如果要把設計當作是賺錢的事業，那我建議他改行幹別的，這行不是賺錢的行業！其實設計更多在於精神的享受。這樣的信念一直沒變。
請問您一路以來的創作歷程
做設計這麼久了，一直都是抱著學習的態度去對待設計。
請問您如何獲得靈感？
大自然的積累、生活的積累、工作的積累，是創作靈感的最大來源。
請和我們分享您喜歡的書籍，音樂，電影或場所
我只看好的東西，因為好的作品誰都喜歡。至於什麼是好什麼是不好，就看個人的審美和積累了。
請問您做過最瘋狂或最酷的事情是什麼呢？
曾經有段時間消失一個月，不跟外界有任何聯繫。
請問您最近最想什麼事情？是否已經著手規劃下一階段的目標或突破了呢？
做出版的事。希望以後可以接觸不同範疇的創作空間。
What is your “main idea”while producing a piece/ series of work? Have it ever changed before?
Work hard living is the when inspirations come to me. I take everything I face seriously, working hard to get everything done; when speaking of design, the same philosophy of mine can be applied the same way, and that’s when inspirations come to me. I am thinking about designing while I am living for the most of the time! Even in the most detailed way. Thus, I am so devoted because I have so much passion for designing, and I am responsible for it. How problem can be solved by designing is determined by how to make the most use of the resources.
And don’t take designing as a money earning profession. If so, I suggest that he or she to consider changing career. Doing design is not about money making, it’s about the mental satisfaction! Such of mine belief have never been changed.
Share the story of you creating your pieces.
Never stop learning; I take such attitude all the way doing design.
How do you draw the inspiration?
The experiences I’ve learned from nature, the experiences I’ve accumulated through living and working; these experiences are the resources where my inspirations come from.
Share good books/music/movies/places with us.
I appreciate what is good only. Everyone is fond of good pieces. Yet, whether the piece is good or bad, is determined by personal taste and aesthetics.
What is the craziest or coolest thing you have ever done?
There was once I fled away and contact no one for a month.
What are the things you want to do most these days? Have you started to set up new goals or breakthroughs for next period?
I want to do publishing. I hope that I can get involved, be associated with other creative works of various categories.
孔繁鳴 DavidHong
作品曾榮獲2013年靳埭強設計獎學生組金獎、2013年臺北設計獎評委推薦獎、2013HKDA 環球設計大獎優異獎、第 11 屆莫斯科金蜜蜂國際平面設計雙年展入選獎、第二屆國際「竹 • 生活」跨界創意設計大賽銀獎、Hiiibrand Awards入選獎、靳埭強設計獎入選獎。作品曾被收錄於第九屆《APD亞太設計年鑑》、第十屆《APD 亞太設計年鑑》。
His works have been awarded the 2013 Kan Tai-Keung Design Award, 2013 Taipei Design Awards Jury's Choice Award, 2013HKDA Universal Design Award of Merit, the 11th Moscow International Biennale of Graphic Design Golden Bee Ruxuan Jiang, Second International “bamboo・life” cross creative Design competition Award, Hiiibrand Awards Ruxuan Jiang, Kan Tai-Keung design Award Ruxuan Jiang. His works have been included in the Ninth APD Pacific Design Yearbook, Tenth APD Pacific Design Yearbook.
請問您對於「創作」所擁抱的理念是什麼？從以前到現在，是否有所轉變？
我認為個人的創作就像畫家畫畫、音樂家唱歌一樣，通過創作這個載體來抒發自己的一些情感，通過作品來發聲，說出對社會的憤怒，讓作品和觀賞者產生情感的連接，呼喚起大家對一些社會熱點的關注。
請問您認為該國最棒的是什麼？（如國家的特色或文化等）您的創作是否受其影響？
我認為我國最棒的東西是文字。漢字有著長遠的歷史，同時它又是極具多變的文字。漢字經過了幾千年的演變，逐漸形成了“漢字七體 ”，即：甲骨文、金文、篆書、隸書、草書、楷書、行書。因此在形式上它是可以不斷變化不斷創新的。漢字對我的創作有著深厚的影響，有很多創作都是用漢字作為載體來創作的。
請問您如何獲得靈感？
一般的靈感來源主要是靠平時對書籍的閱讀和對社會熱點的一些思考。多點閱讀不同類型的書籍，可以使得自己的閱歷得到提高，讓自己可以瞭解更多不同層面的知識。在進行創作的時候，這些平時的積累就會潛移默化地轉化為創作的靈感。
請問您做過最瘋狂或最酷的事情是什麼呢？
在大學裡，因為我原本的專業並不是設計相關的，後來因為對設計的熱愛，所以我開始不去上自己專業的課，然後天天跑去設計專業的課上去蹭課，一蹭就蹭了四年。跟著自己內心走，不要讓自己後悔，我覺得這是最酷的。
What is your “main idea”while producing a piece/ series of work? Have it ever changed before?
I think, a creation of a person is the same thing as a painter paints, a musician sings. Through creating, they express their emotions, to express their anger against the society, thus their voices can be heard, and such voices can resonant from within those who heard; connections are built, therefore the public awareness can be raised.
What is the best thing in your country? (likes features or culture) Have it ever influence your creation?
Words! It’s the most fascinating things of my country. Chinese word, character holds a long history. As the history goes, and over thousands of years, 7 types of writing scripts are formed. There are - Oracle bone script, Bronze inscriptions, Seal script, Clerical script, Semi- cursive script, Cursive script and Regular script. As you can see, the style of the character can be innovated through out time. Lot of works of mine was inspired by the Chinese character. It has a great influence on me.
How do you draw the inspiration?
My inspirations come from reading, and some opinions on the social issues. Quantity reading empowers you to gain knowledge from various fields, And the knowledge you accumulated can turns out to be your energy while creating.
What is the craziest or coolest thing you have ever done?
The coolest thing I’ve ever done is to follow my heart, and never regret doing what I love. My major in college wasn’t design studies. But I audited design studies’ class for four years, because I have passion for it. And that’s the coolest thing I’ve ever done.
郭延龍 Guo Yanlong
2013年德國紅點概念獎入圍、第 26 屆捷克布爾諾平年設計雙年展入選、2013 年韓國海報雙年展入圍、2015 中國 - 義大利設計週佳作獎、2013 年臺灣國際學生創意設計大賽入圍獎、第九届亞太設計年鑑入選、第十届亞太設計年鑑入選、第 23 屆金犢獎美術設計類金獎、2014年白金創意獎公益廣告類銅獎、2014年靳埭強設計獎優秀獎。
2013 Red Dot Award Finalist concept, The 26th Biennial Brno-average design selected, Poster Biennale 2013 Korea Finalist, 2015 China - Italy Italian Design Week Honorable Mention, 2013 Taiwan International Student Design Competition Finalist, Ninth & Tenth Asia-Pacific Design Yearbook selected, 23th Times Young Creative Awards Gold, 2014 The 15th Platinum Originality, National University Students Graphic Design Competition Bronze, Kan Tai-Keung 2014 Design Award Excellence Award.
請問您對於「創作」所擁抱的理念是什麼？從以前到現在，是否有所轉變？
我對於設計相關創作的理念比較隨心。每個人的創作都會跟自己的性格、環境比較有很大的關係，我本身是比較糾結的一個人，恰逢生活在中國當下這個複雜的文化大背景下，有很多說不清道不明的文化因數在影響著你。創作的理念從來沒有固定過，一直在轉變，西方的、東方的都會有所吸收，這也是一直刺激我向前的動力，你永遠不知道下一個作品是什麼。
請問您如何獲得靈感？
首先靈感這個東西是可遇不可求的東西，一個優秀的設計師的水準是一種常態，好的作品是非常態，科班出身的設計師，通過自己訓練的技巧和經驗，來經營自己的大多數的作品。我也不例外，靈感常常像是一種烏托邦式的祭品一樣，有時候是靠一種非常態的思維來激發出來的，有可能是你記憶中一種模糊的痕跡、或是一種超然的刹那，聽起來很玄乎，有點哲學宗教的韻味思辨，但恰恰是這種感覺才會讓你興奮不已，從而用你的經驗和技巧將他捕捉。
請問您做過最瘋狂或最酷的事情是什麼呢？
我感覺做自己喜歡的設計本身是一件最瘋狂、很酷的事情。我不太喜歡做商業設計，一般是跟藝術活動比較相關的設計，每次你做設計時候總會有你的影子在裏面，試圖去用自己的感受去闡釋那一主題，因為你會發現他更接近人性，讓你心裏從未有過的洗禮。
請問您最近最想什麼事情？是否已經著手規劃下一階段的目標或突破了呢？
最近一直在想學哲學相關，當然不是科班的那種，當每每發現許多問題的時候你會有各種困惑，感覺設計師不是一個工匠，設計師應該是一個講故事的人，哪怕是等待的果陀，也是一個激發人性荷爾蒙洗禮的設計，所以我接下來要做的是不做設計，好好的生活，去感受人和社會，跟朋友談談聊聊。
What is your “main idea”while producing a piece/ series of work? Have it ever changed before?
I am more following my mind for design-related creative ideas. Everyone's creations would have great relationship with their own personality or environment. I am contradicting myself, and coincidently live in China where has complex cultural background, there are many cultural factors to affect you. I have never fix my creating idea, it always keep changing, and absorb from the West to the East, this is the motion that always stimulate me to go forward, because you never know what your next works will be.
How do you draw the inspiration?
First thing is that inspiration is something cannot be obtained as you wish, an excellent designer's level is normal, and a good work is non-normal, the designers who were trained by class create their works through their training skill and experience, so do I. Inspiration is usually like a utopian offerings, sometimes it would be excited by a kind of mind that is non-normal. It may be a vague memory of your marks, or a transcendent at the moment, it sounds very iffy, a little charm speculative philosophy of religion, but it is precisely that this feeling will make you excited, then use your experience and skills to capture it.
What is the craziest or coolest thing you have ever done?
I think that doing my favorite thing: design, is the craziest thing, it is cool. I don't like to do business design, I'd like to do art-related design generally. You always feel that your design has the shadow of yours, try use you’re feeling to express the theme, because you will find it is more close to the humanity, and it will purify your mind.
What are the things you want to do most these days? Have you started to set up new goals or breakthroughs for next period?
I have been wanted to learn philosophy recently, not the kind of class. When discover many questions you will feel confuse about that. I think our designers are not a craftsman; we should be a storyteller, even if the "Waiting For Godot", it is a humanity-inspired design, too. So the next thing I want to do is enjoy the life without design, to feel the human and society, or talk to my friends.
郭玉龍 Guo Yu-long
美術指導，設計師。祖籍河南焦作，自幼喜歡書法，繪畫。多年來一直從事品牌識別設計與傳播工作，曾在國內多家知名設計公司任職。現任鄭州青桐品牌設計公司設計總監。曾經服務過：中國銀行，秦山核電站，河南博物院，多力葵花油，日東電工，泰陵製藥等多家國內外知名企業。
作品曾入選2015東京TDC字體指導俱樂部獎，2012「嗨品牌」品牌形象類優異獎，第九屆澳門設計雙年展公開組入選作品，第九屆APD亞太設計年鑑，第十屆APD亞太設計年鑑,國際設計年鑑，包裝之星，河南之星等設計獎項。
He is an art director and a designer. Native of Henan Jiaozuo, he has love calligraphy, painting since he was a child. Guo has been engaged in brand identity design and dissemination for many years. He has worked in several well-known design companies. Now is a Design Director of Zhengzhou delonix regia brand design consultation (DBDC). He has served: Bank of China, the Qinshan Nuclear Power Plant, Henan Museum, MIGHTY sunflower oil, Nitto Denko, NT Pharma and many other well-known companies.
Works were selected by Tokyo TDC Annual Awards 2015, won Merit Award in Identity category of Hiiibrand Awards 2012, the 9th Macau design biennial exhibition open group selected, APD No.10 selected, Excellent International Design Yearbook selected, and won Package star Award, Henan star Award, etc.
請問您對於「創作」所擁抱的理念是什麼？從以前到現在，是否有所轉變？
每次創作之前都應該事先瞭解項目的背景，整理出創作得目的，以及需要傳達的思想。創作不是憑空的「拍腦袋」，我一直都認為創作只是「舊元素，新組合」，創作人更像是一個玩積木的孩子，心中不僅有個蓋房子的想法，事先要找到房子的組件。
請問您認為該國最棒的是什麼？（如國家的特色或文化等）您的創作是否受其影響？
就目前我這一段時間，一直在研究「漢字的可能性」，我覺的這是中國的一個偉大寶庫，很多東西都在裡面。當然中國還有很多很棒的東西，比如武術、比如國畫等。我計畫用幾年時間去研究其中一項，這些東西都會不自覺地影響我創作的風格和調性，漢字最早其實就是圖案，有直指、有虛指、有表意、有具象，真的有很多東西都可以運用在設計項目中，我現在有很多專案也都是用「漢字」為基礎開展的。
請問您如何獲得靈感？
前面我說過我不相信靈感，一般專案開始都會老老實實的收集資料，就連一直專注的農特產、食品、旅遊三個行業的設計，也不會用經驗去「創意」，尋找基本元素是我覺得最可靠的方式。
請和我們分享您喜歡的書籍，音樂，電影或場所
設計的書我都很喜歡，大致可以分為設計素質和設計方法類兩種，前者是道，但不易初學。後者是術，易學但容易迷失。我建議大家結合起來看。日本人做的比較好，《佐藤可士和的超整理術》和原田進的《設計品牌》我推薦看下，同時我很喜歡陳昇的音樂，電影我喜歡看香港片。
請問您最近最想什麼事情？是否已經著手規劃下一階段的目標或突破了呢？
是的，我每天都有很多想做的事情，不過都是和設計、和生活有關的。希望未來幾年能把工作室做起來，平衡好工作和生活的關係。
What is your “main idea”while producing a piece/ series of work? Have it ever changed before?
When you work on your creation, you should fully understand the background of the item beforehand. And then, followed by the purpose of creating such item, and the ideas you’d like to tell. Creating is not something you do without contemplating or something you do just based on your experiences. I’ve always considered creating as “old elements, new combinations”. And the creator is more like a kid playing with toy blocks; you need not just the imagination but also the right materials to build a toy house.
What is the best thing in your country? (likes features or culture) Have it ever influence your createon?
I’ve been studying on the “Possibilities of the Chinese characters” for some time. I think it’s a great treasury of China, for it contains so many things in it. Of course, China has lots of other great things, such as: martial arts, Chinese painting, etc. I am planning to spend some years to study one of them. These traditions influence the style of my creation unexpectedly. The earliest Chinese characters it selves, were image. And it selves also include ideogram and other classifications, and there are so many things which can be applied as a concept into the design project. There are many projects I am currently working on is based on the Chinese characters as the concept.
How do you draw the inspiration?
I’ve said that I do not trust the thing “inspiration” previously. I always start a project with information gathering. I don’t draw “creativity” with my personal experiences. Not even in agricultural products, food or traveling, these three fields. So, in order to come up with a new idea, the most reliable method, I’d say, is to start working from the fundamental elements.
Share good books/music/movies/places with us.
I like all the books to do with designing. I recommend
What are the things you want to do most these days? Have you started to set up new goals or breakthroughs for next period?
Yes! I’ve always wanted to do so many things each day, and all of them are related to design and living. I hope the studio I started that everything can be on the right track within a few years, and I can balance working between living, and enjoying my life.
