Business Sustainability Model for Malaysian Housing Developers

This book presents interviews with 20 successful Malaysian housing developers, to provide real-world insights and practical know-how for future developers. It is designed in a way that reveals the secrets of successful developers, from their origins to their current status with the interviews conducted in a semi-structured manner so that the interviewees were able to freely share their experiences, thoughts, opinions and tips acquired throughout their business careers. Covering the developers’ success stories, from their background, educational history and personal traits to their business challenges and achievements, it appeals to academics and practitioners alike.