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International Communication Strategies of Chinese Radio and TV Networks: Initial Observations

的圖書
International Communication Strategies of Chinese Radio and TV Networks: Initial Observations International Communication Strategies of Chinese Radio and TV Networks: Initial Observations

作者:Peng 
出版社:Springer
出版日期:2018-12-12
語言:英文   規格:平裝 / 209頁 / 23.39 x 15.6 x 1.17 cm / 普通級/ 初版
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圖書名稱:International Communication Strategies of Chinese Radio and TV Networks: Initial Observations

內容簡介

This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

 

作者簡介

Duan Peng is currently the director of Managing Department of Social Sciences & Arts at the Communication University of China. His research interests include broadcast journalism, communication theory, political communication, media convergence and social media studies. His work has appeared in a variety of monographs and academic journals in China. He also worked with European Union and World Bank to complete the EU-China Natural Forest Management Project (NFMP) in 2006.

 

詳細資料

  • ISBN:9789811351440
  • 規格:平裝 / 209頁 / 23.39 x 15.6 x 1.17 cm / 普通級 / 初版
  • 出版地:美國
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