Mediatized Taiwanese Mandarin: Popular Culture, Masculinity, and Social Perceptions

Introduction: gangtai qiang.- Taiwanese Mandarin: a sociolinguistic overview.- Media effects on language perceptions.- Performed cuteness: the mediatization of Taiwanese Mandarin.- New masculinities in online discourse: a text-mining approach.- Changing attitudes and waning prestige.

Chun-Yi Peng is an Associate Professor at Borough of Manhattan Community College, CUNY. His primary research interests are in the fields of sociolinguistics and linguistic anthropology. His research examines the ideological perceptions of Taiwanese Mandarin by Chinese Mainlanders, and how televised media and language attitudes play a role in shaping such perceptions. Chun-Yi is also interested in second language acquisition and dialect contact, especially syntactic variation in spoken Mandarin varieties. His work on Taiwanese Mandarin has also been featured in mass media.