Advances in Theory and Practice in Store Brand Operations

Introduction； Product Strategy for Store Branding； Pricing strategy for store brands； Channel Strategy and Conflict Resolution； Supply chain coordination

Jiazhen Huo, PhD, Chair Professor (Supported by BOSCH) of School of Economics and Management, Tongji University, China. His research interests are Logistics and Supply Chain Management, Service Operations Management. In the past decades, he has published more than 30 papers on such as OR, JOM, IJPE, EJOR, IJPR and other high quality journals and presided 6 research projects funded by the National Nature Science Foundation and a number of consulting projects.