A Development Strategy for Hybrid Products: The Case of the Japanese Animation Industry

Significance and Purpose of This Book.- Review of Prior Research on Corporate Behavior during the Emergence of New Technologies.- History of Japanese Animation Industry and New Technology.- Evaluation of New Technology by Existing Engineers.- Attributes of Engineers with High Receptivity to Other Technologies.- Utilization of New Technology in Incumbents - Development of Hybrid Products through Insourcing of 3DCG Production.- Utilization of New Technology in Incumbents - Development of Hybrid Products by Outsourcing 3DCG.- Conclusions.- Supplementary chapter: Environmental influences on the recognition of new technologies.

Takeyasu Ichikohji is Associate Professor of Faculty of Economics at Tohoku University. Before joining Tohoku University, Ichikohji worked at Toyo University as Assistant Professor, Junior Associate Professor, and Associate Professor. Ichikohji received a B.A. (2007), M.A. (2009), and Ph.D. (2015) in Economics from the University of Tokyo. His current research focuses on innovation management, strategic management, and consumer.