Sociolinguistics and Business Talk: A Role-Playing Approach

This book delivers essential skills in ＂spoken＂ professional communications, presenting theoretical and applied frameworks for business talk using English as a lingua franca. Adopting a role-playing approach mimicking various professional settings, it assesses the strength of the well-reasoned argument, the logical links that convince the audience of the coherence of the speaker’s argument and the necessary linguistics competencies. This book centers on a variety of situations that commonly take place in business organizations (such as relational talk; call center talk; job application talk) and addresses key skills such as conflict resolution and collaborative problem solving through communication, which are key for both students and practitioners. In addition it analyses spoken business discourse data with the four main sources of communicative competence: grammatical competence, discourse competence, sociolinguistic competence and strategic competence in order to highlight how they are used in business speaking practices.

Dr. Yeonkwon Jung is teaching Business Communication at Kansai Gaidai University (KGU). Prior to joining KGU, he held numerous teaching and research appointments, including Helsinki School of Economics, University of Michigan - Ann Arbor, Chuo University, and Korea University. He received a PhD from The University of Edinburgh and an MA from University of Hawaii at Manoa. His major research interests include the various genres of business communication, the role of English as the business lingua franca, corporate communication in international contexts, and pedagogical aspect of business communication. He was the winner of the 2021 Kitty O. Locker Outstanding Researcher Award.