購物比價找書網找車網
FindBook  
 有 1 項符合

Dealing with Socially Responsible Consumers: Studies in Marketing

的圖書
Dealing with Socially Responsible Consumers: Studies in Marketing Dealing with Socially Responsible Consumers: Studies in Marketing

出版社:Palgrave MacMillan
出版日期:2024-01-03
語言:英文   規格:平裝 / 564頁 / 普通級/ 初版
圖書選購
型式價格供應商所屬目錄
 
$ 4199
博客來 博客來
行銷理論與實務
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Dealing with Socially Responsible Consumers: Studies in Marketing

內容簡介

This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.


 

作者簡介

Jishnu Bhattacharyya is a Ph.D. candidate in marketing at the University of Nottingham. Prior to joining the University of Nottingham, Jishnu participated in research coursework at IIM Kozhikode, where he was a research scholar in the marketing area. Within academia, he has worked as a Project Scientist for IIT Delhi, where he contributed to the market research of the technical textile industry. He enjoys asking questions that are both practically motivated and theoretically inspired along several interconnected research streams, including but not limited to sustainability marketing, socially responsible consumption, consumer interactions with technology, and services marketing. His work, accordingly, has implications for product manufacturers, service industries, retailers, and public policymakers. His work has appeared in academic journals, and he has also co-edited books, co-authored a book, and written case studies.

 

詳細資料

  • ISBN:9789811951282
  • 規格:平裝 / 564頁 / 普通級 / 初版
  • 出版地:美國
贊助商廣告
 
金石堂 - 今日66折
魔球(經典新版):逆境中致勝的智慧
作者:麥可.路易士
出版社:早安財經
出版日期:2014-09-05
66折: $ 231 
金石堂 - 今日66折
強化腦力:你需要知道的7件事
66折: $ 238 
金石堂 - 今日66折
基地(艾西莫夫百年誕辰紀念典藏精裝版)
66折: $ 251 
 
Taaze 讀冊生活 - 暢銷排行榜
miffy潔膚柔濕巾-10抽(綠)
作者:新台
出版社:新台圖書
出版日期:2023-08-30
$ 18 
Taaze 讀冊生活 - 暢銷排行榜
圖解英文文法的原理【暢銷修訂版】:看圖學文法不用背,一張圖就懂!用老外的思維理解英文!
作者:安正鳳
出版社:語研學院
出版日期:2020-04-09
$ 299 
Taaze 讀冊生活 - 暢銷排行榜
自學日語 看完這本就能說:專為華人設計的日語教材,50音+筆順+單字+文法+會話一次學會!(附QR CODE音檔)
作者:許心瀠
出版社:語研學院
出版日期:2020-12-10
$ 374 
金石堂 - 暢銷排行榜
庫洛魔法使 透明牌篇 (首刷限定版) 16(完)
作者:CLAMP
出版社:東立出版社
出版日期:2025-03-31
$ 675 
 
金石堂 - 新書排行榜
魔法★探險家 轉生為成人遊戲萬年男二又怎樣,我要活用遊戲知識自由生活(5)
作者:入栖
出版社:台灣角川股份有限公司
出版日期:2024-11-27
$ 174 
Taaze 讀冊生活 - 新書排行榜
喀加爾社顛末記
作者:逆柱意味裂
出版社:鯨嶼文化
出版日期:2024-11-20
$ 364 
博客來 - 新書排行榜
正太哥哥 5 (首刷限定版)
$ 187 
金石堂 - 新書排行榜
叛逆玩家 01 鏡中私語特別畫卡版
作者:花於景
出版社:魔豆文化有限公司
出版日期:2024-11-20
$ 253 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策