Csr Image Construction of Banks and the Effects on Capital Markets: Comparative Study of Us and China

This book attempts to establish an inter-disciplinary discourse evaluation framework to analyze multi-dimensional discursive features along 4 dimensions in Chinese and American banks’ CSR reports: sentiment, readability, CSR keyword, and visualization. It analyzes Chinese and American banks’ different discursively constructed CSR images via the employment of various discursive features in CSR reports within their different contexts. Lastly, it examines the effects of Chinese and American banks’ discursively constructed CSR images on capital markets, with an inter-disciplinary approach of linguistics, management, and economics.
Theoretically, this book contributes to the development of institutional identity’s cross-disciplinary research. Additionally, it reveals the problem-solving function of discourse. This sheds light on theoretical research into both corporate governance and business discourse.
Practically, this book contributes to the improvement of Chinese banks’ awareness in CSR disclosure and the establishment of Chinese banks’ international images. Since more and more Chinese companies in different sectors are choosing overseas listings, findings in this book also have practical implications for their information disclosure, international images construction, and corporate value enhancement through corporate narratives, such as annual reports and IPO prospectuses.

Muchun Wan is a lecturer of School of English Language and Culture, Beijing International Studies University. She got her Ph.D. degree in Business English Research from Guangdong University of Foreign Studies. Her fields of research include business discourse analysis, business corpus linguistics, intercultural business communication, corporate social responsibility, etc. She has published, in recent years, several papers related to the inter-disciplinary research of business English.