PRESS KITS DESIGN AND PACKAGING

　　如何利用設計吸引客戶和媒體的關注而不是訴諸陳詞濫調？本書利用79個包裝項目說明，使這些資料的包裝方式，不僅用來傳送資訊，也是絕佳的宣傳設計。

　　Is there life beyond the “default” press kit we all have in mind? How do we attract our customers and the media’s attention without resorting to platitudes? The 79 projects included in this book demonstrate that designing press kits not only enjoys good health, but is at the forefront of promotional design.