The Fundamental Elements of Strategy: Concepts, Theories and Cases

Chapter 1. Introduction - What goes wrong in our understanding of the strategy concept?.- Chapter 2. Why are there over 90 definitions of the strategy concept?.- Chapter 3. Fundamental Elements of the Strategy Concept.- Chapter 4. What is an Organizational Strategic Decision?.- Chapter 5. Tactics and the Three Elements of Strategy.- Chapter 6. Firm Strategies and Their Three Elements.- Chapter 7. Strategic Decision Biases and Decision Making Principles.- Chapter 8. Knowing Yourself and Knowing the Others.- Chapter 9. Strategic Evaluation Based on Three Elements.- Chapter 10. Implications for Future Research.

X.B. (Vicky) Yu received a BS and MS in Mining Engineering from China University of Mining and Technology, and a PhD from University of Queensland (Australia). Dr. Yu served on the faculty of Shandong University of Science and Technology for six years. Late she spent 4 years in Australia where she did her PhD at UQ. She currently is an associate professor of Strategic Management in the School of Economics and Management (SEM) at Tongji University, Shanghai, China. In 2007, she was honored with the ＂Shanghai Municipal Award for Bringing up Talents (Shanghai Yucai Award)＂ for her outstanding commitment to teaching. In 2015, her strategy course received the Award of ＂Shanghai Municipal Demonstrative English Course for Colleges and Universities＂. She had been on positons of the assistant to the SEM school dean and DBA program director at Tongji University for eight years.Her areas of specialization are business strategy, and industrial safety management. She has done extensive consulting for companies in China including several state firms. She severed as National Review expert of Firm Safety Culture in China for two terms. In addition to publishing over 25 articles on academic journals, she has authored and co-authored two books and one textbook.Dr. Yu and her husband are close to 60 years old and have one son.