Platform Strategy for Global Markets: Strategic Use of Open Standards and Management of Business Ecosystems

Open Standards and New Rules for Global Markets.- Theory on Business Ecosystem and Platform Strategy.- Strategic Standardization and Global Ecosystem: Case Study of GSM Mobile Communication System in China.- Keys for Success of platform strategy in the global ecosystem: Empirical Study of Semiconductor Equipment Industry in East Asia.- Ecosystem Management with Entries in adjacent markets: Case Study of Intel’s Platform Strategy.- Relational Management with Co-existing Companies: Case Study of Intel and Taiwanese Manufactures in Personal Computer Industry.- Relational Management with System Users: Case Study of Bosch and Denso in Chinese Automobile Electronics market.- Keys of Platform Strategy in Global Markets and Consequential Transformation of Global Industries.- Conclusions.

Hirofumi Tatsumoto, Graduate School of Business Sciences, University of Tsukuba