Experiencing Innovation in Asia

Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises.

The cases arise from the Asian Strategy Project, an initiative conceived by ESSEC Business School and supported by Capgemini Consulting. As part of this unique programme, students were embedded in a company in an Asian emerging market and given the opportunity to develop their understanding of an innovative business model by working on real strategic issues that the company faced.

Written by ESSEC professors, this book gathers a representative selection of the resulting cases, creating a repository of knowledge for business students, teachers and professionals who wish to learn more about innovative business models in Asia.

Contents:

• Sustainable Development:

  • Veolia Water India: Bringing a 24/7 Water Supply to the People of Karnataka (Wolfgang Dick)
  • Naandi Foundation: Delivering High Quality Elementary Education in India (Wolfgang Dick)
  • PlaNet Finance China: New Models of Microfinance in Tongwei (Thomas Jeanjean)

• New and Old Media:

  • Yek Mobile: Launching an Innovative High-Tech Startup in China (Li Yan)
  • StarryMedia: Bridging the Gap between Innovation and Market Needs (Li Yan)
  • Mozat: Launching a Mobile Game in the Middle East and North Africa (Li Yan)
  • Priya Entertainments: From Scripts to Screens in East India (Arijit Chatterjee)

• Global Brands Addressing Local Challenges:

  • Capgemini India: Making Employee Retention a Priority (Cedomir Nestorovic)
  • Renault India: Benchmarking Against Other Industries for Marketing Success (Li Yan)
  • Renault China: The Challenge of Increasing Brand Awareness (Li Yan)

• Social Entrepreneurship:

  • PlaNet Finance: A New Microfinance Loan in Cambodia and Vietnam (Ashwin Malshe)
  • Pour un Sourire d'Enfant: The Need for a New Funding Model (Ashwin Malshe)

• Small Businesses with Big Ideas:

  • Weavers Studio: Using as Many Hands as Possible (Arijit Chatterjee)

Readership: Students studying at business schools, academics and business professionals who wish to learn more about innovative business models in Asia.
Key Features:

• Cases cover the gamut of small companies, large multinationals and non-profit organisations operating in Asia, providing insight into a wide range of business challenges
• Sectors covered range from infrastructure to digital marketing to the automotive industry, giving a broad overview of business in Asia
• Issues explored in the cases will resonate with students of business around the world: sustainability, the role of government, business ethics and culture