購物比價找書網找車網
FindBook  
 有 1 項符合

Business: A Changing World(10版)

的圖書
Business: A Changing World Business: A Changing World

作者:O. C. FerrellGeoffrey a. HirtLinda Ferrell 
出版社:華泰文化
出版日期:2016-01-13
語言:英文   
圖書選購
型式價格供應商所屬目錄
 
$ 1072
iRead灰熊愛讀書 iRead灰熊愛讀書
高等教育
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Business: A Changing World(10版)

內容簡介

  The Tenth edition represents a complete revision. This is because so many recent events and changes in the environment relate to the foundational concepts in business . This means that an Introduction to Business textbook has to provide adequate coverage of dynamic changes in the economy as they relate to business decisions. We have listened to your feedback and incorporated needed changes in content, boxes, cases, exercises, and other features.

  Key features

  1. Building Your Business Plan — Help students through the basic steps of building a business plan. Each chapter has a relevant plan-building exercise within the end-of-chapter material.

  2. Solve the Dilemma — Give students an opportunity to think creatively in applying chapter concepts to hypothetical situations that could occur in the real world.

  3. Chapter Opening Vignettes — Available for all chapters.

  4. “So You Want to be a ….” — Highlight a variety of career choices for college students and give them helpful suggestions, advice, and resources for which they can rely on as they consider their future careers. It also gives information on professionalism and aptitudes for different types of careers.
 

作者介紹

作者簡介

O. C. Ferrell


  現職:University of New Mexico

Geoffrey a. Hirt

  現職:DePaul University

Linda Ferrell

  現職:University of New Mexico "
 

目錄

PART I: BUSINESS IN A CHANGING WORLD
Ch 1 The Dynamics of Business and Economics
Ch 2 Business Ethics and Social Responsibility
Ch 3 Business in a Borderless World

PART II: STARTING AND GROWING A BUSINESS
Ch 4 Options for Organizing Business
Ch 5 Small Business, Entrepreneurship, and Franchising

PART III: MANAGING FOR QUALITY AND COMPETITIVENESS
Ch 6 The Nature of Management
Ch 7 Organization, Teamwork, and Communication
Ch 8 Managing Service and Manufacturing Operations

PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE
Ch 9 Motivating the Workforce
Ch10 Managing Human Resources

PART V: Marketing Developing Relationships
Ch11 Customer-Driven Marketing
Ch12 Dimensions of Marketing Strategy
Ch13 Digital Marketing and Social Networking

PART VI: FINANCING THE ENTERPRISE
Ch14 Accounting and Financial Statements
Ch15 Money and the Financial System
Ch16 Financial Management and Securities Markets
 

詳細資料

  • ISBN:9789814714259
  • 叢書系列: 企業概論
  • 規格:平裝 / 600頁 / 普通級 / 單色印刷 / 10版
  • 出版地:台灣
贊助商廣告
 
金石堂 - 今日66折
牆
作者:鄭震鎬
出版社:五南圖書出版股份有限公司
出版日期:2018-02-28
66折: $ 211 
金石堂 - 今日66折
心靈的本質有聲書第8輯
作者:許添盛
出版社:賽斯文化
出版日期:2018-04-01
66折: $ 660 
金石堂 - 今日66折
深度學習力(暢銷新裝版):學歷貶值時代,MIT博士教你從大學就脫穎而出的75個成功法則
作者:卡爾.紐波特
出版社:時報文化出版企業股份有限公司
出版日期:2024-03-12
66折: $ 231 
金石堂 - 今日66折
什麼啦!這也是資訊科學
作者:謝宗翔
出版社:聚光文創
出版日期:2018-12-16
66折: $ 211 
 
博客來 - 暢銷排行榜
鋼之鍊金術師 CHRONICLE(全)
作者:荒川弘
出版社:尖端
出版日期:2025-02-06
$ 382 
Taaze 讀冊生活 - 暢銷排行榜
氣質系硬筆1000字帖
作者:郭仕鵬
出版社:朱雀文化事業有限公司
出版日期:2018-07-03
$ 221 
Taaze 讀冊生活 - 暢銷排行榜
別對每件事都有反應【2025限量暢銷特典版】:淡泊一點也無妨,活出快意人生的99個禪練習!
作者:枡野俊明
出版社:悅知文化
出版日期:2024-12-18
$ 260 
金石堂 - 暢銷排行榜
哈利路亞寶貝 (1)
作者:仔縞樂々
出版社:台灣角川股份有限公司
出版日期:2025-02-20
$ 126 
 
博客來 - 新書排行榜
終之退魔師Ender Geister(02)
出版日期:2025-02-14
$ 127 
Taaze 讀冊生活 - 新書排行榜
科技泡沫:熱潮背後是機會還是炒作?教你識破下一個投資陷阱
作者:伊曼紐.馬喬里
出版社:商周出版
出版日期:2025-02-13
$ 265 
金石堂 - 新書排行榜
星期五的年下男友-全
作者:神田猫
出版社:長鴻出版社股份有限公司
出版日期:2025-02-21
$ 111 
Taaze 讀冊生活 - 新書排行榜
練習一個人
作者:陶立夏
出版社:時報文化出版企業股份有限公司
出版日期:2025-01-14
$ 294 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策