購物比價找書網找車網
FindBook  
 有 1 項符合

Business: A Changing World(10版)

的圖書
Business: A Changing World Business: A Changing World

作者:O. C. FerrellGeoffrey a. HirtLinda Ferrell 
出版社:華泰文化
出版日期:2016-01-13
語言:英文   
圖書選購
型式價格供應商所屬目錄
 
$ 1072
iRead灰熊愛讀書 iRead灰熊愛讀書
高等教育
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Business: A Changing World(10版)

內容簡介

  The Tenth edition represents a complete revision. This is because so many recent events and changes in the environment relate to the foundational concepts in business . This means that an Introduction to Business textbook has to provide adequate coverage of dynamic changes in the economy as they relate to business decisions. We have listened to your feedback and incorporated needed changes in content, boxes, cases, exercises, and other features.

  Key features

  1. Building Your Business Plan — Help students through the basic steps of building a business plan. Each chapter has a relevant plan-building exercise within the end-of-chapter material.

  2. Solve the Dilemma — Give students an opportunity to think creatively in applying chapter concepts to hypothetical situations that could occur in the real world.

  3. Chapter Opening Vignettes — Available for all chapters.

  4. “So You Want to be a ….” — Highlight a variety of career choices for college students and give them helpful suggestions, advice, and resources for which they can rely on as they consider their future careers. It also gives information on professionalism and aptitudes for different types of careers.
 

作者介紹

作者簡介

O. C. Ferrell


  現職:University of New Mexico

Geoffrey a. Hirt

  現職:DePaul University

Linda Ferrell

  現職:University of New Mexico "
 

目錄

PART I: BUSINESS IN A CHANGING WORLD
Ch 1 The Dynamics of Business and Economics
Ch 2 Business Ethics and Social Responsibility
Ch 3 Business in a Borderless World

PART II: STARTING AND GROWING A BUSINESS
Ch 4 Options for Organizing Business
Ch 5 Small Business, Entrepreneurship, and Franchising

PART III: MANAGING FOR QUALITY AND COMPETITIVENESS
Ch 6 The Nature of Management
Ch 7 Organization, Teamwork, and Communication
Ch 8 Managing Service and Manufacturing Operations

PART IV: CREATING THE HUMAN RESOURCE ADVANTAGE
Ch 9 Motivating the Workforce
Ch10 Managing Human Resources

PART V: Marketing Developing Relationships
Ch11 Customer-Driven Marketing
Ch12 Dimensions of Marketing Strategy
Ch13 Digital Marketing and Social Networking

PART VI: FINANCING THE ENTERPRISE
Ch14 Accounting and Financial Statements
Ch15 Money and the Financial System
Ch16 Financial Management and Securities Markets
 

詳細資料

  • ISBN:9789814714259
  • 叢書系列: 企業概論
  • 規格:平裝 / 600頁 / 普通級 / 單色印刷 / 10版
  • 出版地:台灣
贊助商廣告
 
金石堂 - 今日66折
夢、進化與價值完成有聲書第 5 輯
作者:許添盛
出版社:賽斯文化
出版日期:2018-07-01
66折: $ 660 
金石堂 - 今日66折
遇見賽斯﹝有聲書﹞
作者:許添盛
出版社:賽斯文化
出版日期:2013-09-01
66折: $ 858 
金石堂 - 今日66折
啟動內在感官的十二堂課有聲書第6輯﹝新版﹞
作者:陳嘉珍
出版社:賽斯文化
出版日期:2017-01-06
66折: $ 211 
金石堂 - 今日66折
2025ㄇㄚˊ幾桌曆
作者:YUKIJI
出版社:春光出版股份有限公司
出版日期:2024-11-09
66折: $ 329 
 
金石堂 - 暢銷排行榜
凡塵的小叮嚀:小語篇篇
作者:盧勝彥
出版社:財團法人真佛般若藏文教基金會
出版日期:2025-01-20
$ 205 
博客來 - 暢銷排行榜
持續買進:資料科學家的投資終極解答,存錢及致富的實證方法
作者:尼克.馬朱利 (Nick Maggiulli)
出版社:商業周刊
出版日期:2023-05-30
$ 316 
博客來 - 暢銷排行榜
【我推的孩子】(14)
出版日期:2025-01-08
$ 126 
金石堂 - 暢銷排行榜
秘密情事 無修正※DAV
作者:富士耶麻
出版社:未來數位有限公司
出版日期:2025-01-22
$ 253 
 
博客來 - 新書排行榜
落九花
作者:郭松棻
出版社:印刻
出版日期:2025-01-13
$ 379 
金石堂 - 新書排行榜
傅佩榮講莊子(全三冊)
作者:傅佩榮
出版社:立緒文化事業有限公司
出版日期:2025-01-10
$ 948 
Taaze 讀冊生活 - 新書排行榜
小可憐成了大財閥的心頭好(2)
作者:清漪
出版社:北京億森同創文化
出版日期:2025-01-17
$ 59 
博客來 - 新書排行榜
膽大黨 16
作者:龍幸伸
出版社:東立
出版日期:2025-01-23
$ 93 
 

©2025 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策