Crafting the second edition of this book was both a pleasure and a challenge. The overwhelming goal of the book is the emphasize three core tenets to starting an entrepreneurial venture.
1. Science of practice as the heart of starting and running a successful entrepreneurial venture
2. Art of turning an entrepreneurial venture into a success
3. Processes that tie these two areas together into a coherent and organized business
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Entrepreneurship：The Art, Science, and Process for Success(2版)的圖書 |
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Entrepreneurship：The Art, Science, and Process for Success 作者：Charles Bamford、Garry Bruton 出版社：華泰文化 出版日期：2016-01-13 語言：英文 |
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圖書名稱：Entrepreneurship：The Art, Science, and Process for Success(2版)
內容簡介
目錄
PART I: LAYING THE GROUNDWORK FOR SMALL BUSINESS
Ch 1 The 21st Century Entrepreneur
Ch 2 Individuals Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation
PART II: Due Diligence on the Business Idea
Ch 4 External Analysis
Ch 5 Business Mission and Strategy
Ch 6 Analyzing Cash Flow and Other Financial Information
PART III: ESTABLISHING THE BUSINESS
Ch 7 Financing and Accounting
Ch 8 Financial Analysis
Ch 9 Establishing the Legal Foundation
PART IV: BUILDING THE BUSINESS
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations
PART V: Other Issues
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business
PART VI: MINI CASES (14)
Ch 1 The 21st Century Entrepreneur
Ch 2 Individuals Leadership and Entrepreneurial Start-ups
Ch 3 Business Idea Generation and Initial Evaluation
PART II: Due Diligence on the Business Idea
Ch 4 External Analysis
Ch 5 Business Mission and Strategy
Ch 6 Analyzing Cash Flow and Other Financial Information
PART III: ESTABLISHING THE BUSINESS
Ch 7 Financing and Accounting
Ch 8 Financial Analysis
Ch 9 Establishing the Legal Foundation
PART IV: BUILDING THE BUSINESS
Ch10 Human Resource Management
Ch11 Marketing
Ch12 Establishing Operations
PART V: Other Issues
Ch13 Exit/Harvest/Turnaround
Ch14 Franchising and Purchasing an Existing Business
PART VI: MINI CASES (14)
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