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Business Communication: Developing Leaders for a Networked World(2版)

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Business Communication: Developing Leaders for a Networked World Business Communication: Developing Leaders for a Networked World

作者:Peter Cardon 
出版社:華泰文化
出版日期:2016-01-13
語言:英文   
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$ 1109
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圖書名稱:Business Communication: Developing Leaders for a Networked World(2版)

內容簡介

  Establishing Credibility as a Central Theme—Since professional success depends on managing and working within professional relationships, this textbook uses credibility or trust as a central principle throughout. Cardon’s Chapter 1 establishes the importance of credibility, and then waves principles such as relationship-building, emotional intelligence, and listening throughout the book. Credibility is considered a key leadership attribute in today’s networked world.

  Forward looking vision built on tradition—Business Communication: Developing Leaders for a Networked World stays true to core business communication principles established over many decades. Yet it also goes beyond traditional texts by its inclusion of the latest communication practices facilitated by communication technologies and its enhanced coverage of increasingly important business communication topics
 

作者介紹

作者簡介

Peter Cardon


  學歷:Marshall School of Business at the University of Southern California
 

目錄

PART I INTRODUCTION TO BUSINESS COMMUNICATION
Chapter 1 Establishing Credibility

PART II PRINCIPLES OF INTERPERSONAL COMMUNICATION
Ch 2 Interpersonal Communication and Emotional Intelligence
Ch 3 Team Communication and Difficult Conversations
Ch 4 Communicating Across Cultures

PART III PRINCIPLES FOR BUSINESS MESSAGES
Ch 5 Creating Effective Business Messages
Ch 6 Improving Readability with Style and Design
Ch 7 E-mail and Other Traditional Tools for Business Communication
Ch 8 Social Media for Business Communication

PART IV TYPES OF BUSINESS MESSAGES
Ch 9 Routine Business Messages
Ch10 Persuasive Messages
Ch11 Bad-News Messages

Part V Reports and Presentations
Ch 12 Research and Business Proposals and Planning for Business Reorts
Ch13 Completing Business Proposals and Business Reports
Ch14 Planning Presentations
Ch15 Delivering Presentations
Ch16 Employment Communication
 

詳細資料

  • ISBN:9789814714655
  • 叢書系列: 商業溝通
  • 規格:平裝 / 539頁 / 普通級 / 單色印刷 / 2版
  • 出版地:台灣
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