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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)

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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition) Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)

作者:Charles W. L. Hill 
出版社:Cengage Learning
出版日期:2019-11-01
規格:25.4cm*20cm*2.4cm (高/寬/厚) / 13 / 平裝 / 710頁
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圖書名稱:Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)

內容簡介

  This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long case studies from well-known, leading global companies. MindTap for Hill/Schilling/Jones' STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to customize, to challenge every individual and to build their confidence. MindTap Management presents helps students learn to think and act like managers with activities and assessments that allow students to learn by experience, equipping them with the skills they need to be able to think strategically. Through a variety of experiential and applications-focused activities, MindTap provides the tools for a more interactive and engaging course experience. MindTap: Powered by You Customizable activities teach students to problem-solve and think like managers. The Cornerstone to Capstone Quiz assesses prior knowledge and provides robust feedback. "You Make the Decision" activities, video quizzes and experiential exercises allow students to experience concepts within the context of real-world scenarios. Group projects in the app provide a collaborative learning environment for students to complete group case analysis projects synchronously. In addition, the Adaptive Test Prep helps students study for exams.
 

作者介紹

作者簡介

Charles W. L. Hill


  現職:University of Washington-Foster School of Business

Melissa A. Schilling

  現職:New York University-Stern School of Business
 

目錄

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Ch 2 External Analysis: The Identification of Opportunities and Threats

PART II: THE NATURE OF COMPETITIVE ADVANTAGE
Ch 3 Internal Analysis: Resources and Competitive Advantage
Ch 4 Competitive Advantage Through Functional-Level Strategies

PART III: STRATEGIES
Ch 5 Business-Level Strategy
Ch 6 Business-Level Strategy and the Industry Environment
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification

PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy through Organization

PART V: Cases in Strategic Management
 

詳細資料

  • ISBN:9789814878289
  • 叢書系列: 策略管理
  • 規格:平裝 / 710頁 / 20 x 25.4 x 3.55 cm / 普通級 / 全彩印刷 / 13版
  • 出版地:台灣
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