購物比價找書網找車網
FindBook  
 有 1 項符合

Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)

的圖書
Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition) Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)

作者:Charles W. L. Hill 
出版社:Cengage Learning
出版日期:2019-11-01
規格:25.4cm*20cm*2.4cm (高/寬/厚) / 13 / 平裝 / 710頁
圖書選購
型式價格供應商所屬目錄
 
$ 1500
三民網路書店 三民網路書店
行銷企管
圖書介紹 - 資料來源:博客來   評分:
圖書名稱:Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition)(13版)

內容簡介

  This edition introduces today's accumulated knowledge of strategic management scholarship in a way that is extremely accessible to students with engaging, cutting-edge research and 31 short and long case studies from well-known, leading global companies. MindTap for Hill/Schilling/Jones' STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course -- to provide engaging content, to customize, to challenge every individual and to build their confidence. MindTap Management presents helps students learn to think and act like managers with activities and assessments that allow students to learn by experience, equipping them with the skills they need to be able to think strategically. Through a variety of experiential and applications-focused activities, MindTap provides the tools for a more interactive and engaging course experience. MindTap: Powered by You Customizable activities teach students to problem-solve and think like managers. The Cornerstone to Capstone Quiz assesses prior knowledge and provides robust feedback. "You Make the Decision" activities, video quizzes and experiential exercises allow students to experience concepts within the context of real-world scenarios. Group projects in the app provide a collaborative learning environment for students to complete group case analysis projects synchronously. In addition, the Adaptive Test Prep helps students study for exams.
 

作者介紹

作者簡介

Charles W. L. Hill


  現職:University of Washington-Foster School of Business

Melissa A. Schilling

  現職:New York University-Stern School of Business
 

目錄

PART I: INTRODUCTION TO STRATEGIC MANAGEMENT
Ch 1 Strategic Leadership: Managing the Strategy-Making Process for Competitive Advantage
Ch 2 External Analysis: The Identification of Opportunities and Threats

PART II: THE NATURE OF COMPETITIVE ADVANTAGE
Ch 3 Internal Analysis: Resources and Competitive Advantage
Ch 4 Competitive Advantage Through Functional-Level Strategies

PART III: STRATEGIES
Ch 5 Business-Level Strategy
Ch 6 Business-Level Strategy and the Industry Environment
Ch 7 Strategy and Technology
Ch 8 Strategy in the Global Environment
Ch 9 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
Ch10 Corporate-Level Strategy: Related and Unrelated Diversification

PART IV: IMPLEMENTING STRATEGY
Ch11 Corporate Governance, Social Responsibility and Ethics
Ch12 Implementing Strategy through Organization

PART V: Cases in Strategic Management
 

詳細資料

  • ISBN:9789814878289
  • 叢書系列: 策略管理
  • 規格:平裝 / 710頁 / 20 x 25.4 x 3.55 cm / 普通級 / 全彩印刷 / 13版
  • 出版地:台灣
贊助商廣告
 
金石堂 - 今日66折
瘋狂亞當三部曲(劍羚與秧雞、洪水之年、瘋狂亞當;附新版作者序)
作者:瑪格麗特.愛特伍
出版社:漫遊者
出版日期:2022-07-13
66折: $ 990 
金石堂 - 今日66折
寫下歷史的世界500步道
作者:莎拉.貝克斯特
出版社:積木文化
出版日期:2017-08-05
66折: $ 495 
博客來 - 今日66折
說給兒童的臺灣歷史 10書+有聲故事 超值組
作者:陳衛平
出版社:天衛文化
出版日期:2019-10-01
66折: $ 4356 
金石堂 - 今日66折
走入亞細安:臺灣青年在東南亞國家的第一手觀察報導
作者:林佳禾 (策畫主編)
出版社:衛城出版
出版日期:2020-05-20
66折: $ 277 
 
Taaze 讀冊生活 - 暢銷排行榜
逆思維:華頓商學院最具影響力的教授,突破人生盲點的全局思考
作者:亞當.格蘭特
出版社:平安文化有限公司
出版日期:2022-07-04
$ 331 
博客來 - 暢銷排行榜
隱性潛能:華頓商學院最具影響力教授,突破天賦極限的實證科學【博客來獨家版.附人生領航指南書】
作者:亞當.格蘭特
出版社:平安文化
出版日期:2024-07-29
$ 379 
金石堂 - 暢銷排行榜
腐男子召喚~來到異世界被神獸設計了~  02
作者:藤咲もえ
出版社:東立出版社
出版日期:2024-10-30
$ 119 
Taaze 讀冊生活 - 暢銷排行榜
世界上最透明的故事(日本出版界話題作,只有紙本書可以體驗的感動)
作者:杉井光
出版社:皇冠文化出版有限公司
出版日期:2024-09-30
$ 284 
 
博客來 - 新書排行榜
楞嚴經蠡測【第伍冊】
作者:王薀
出版社:善聞文化創意有限公司
出版日期:2024-09-19
$ 300 
博客來 - 新書排行榜
黃泉使者 7 (首刷限定版)
$ 126 
博客來 - 新書排行榜
夢想成為魔法少女 9
$ 126 
金石堂 - 新書排行榜
請注視深夜裡的我  特典版
作者:Luria
出版社:青文出版社股份有限公司
出版日期:2024-10-16
$ 153 
 

©2024 FindBook.com.tw -  購物比價  找書網  找車網  服務條款  隱私權政策