Business and Management in Asia: Opportunities and Entrepreneurship

This book, the 2026 edition of the Business and Management in Asia volumes focuses on ＂Opportunities and Entrepreneurship,＂ exploring how businesses and entrepreneurs can thrive in this transformative era. The book delves into critical themes, including the rise of green entrepreneurship, the role of technology in fostering inclusive growth, and strategies to unlock the potential of underutilized markets.

Each chapter offers unique insights, knowledge transfer and practical solutions, combining scholarly perspectives with actionable examples from the region. From groundbreaking case studies on digital startups to strategies for fostering cross-border collaborations, the book examines how entrepreneurial ventures are driving economic growth, creating social impact, and shaping the future of business in Asia.

This volume highlights the region’s growing role in the global entrepreneurial ecosystem, emphasizing innovation, resilience, and creativity. It encourages readers to adopt bold approaches, challenge traditional business paradigms, and explore uncharted territories in their pursuit of success. A must-read for scholars, practitioners, and policymakers, the book provides valuable guidance for navigating the complexities of the Asian business world in 2026 and beyond.

Tobias Endress is Assistant Professor at the AIT School of Management and Program Director Business Analytics & Digital Transformation. He has more than 20 years of professional experience in banking and finance, project business, digital transformation, and change management. His former (non-academic) roles include project and program manager, product owner, and business analyst. He has completed professional training for banking and graduated in Computer Science and Business Administration (IBW) at VWA Frankfurt (Germany) and in Business Economics at Avans+ in Breda (Netherlands). He got Master’s Degree in Leadership in Digital Communication at Berlin University of the Arts (UdK Berlin), as well as Doctorate in Business Administration at the University of Gloucestershire (UK). He is Fellow of the EuroMed Academy of Business and Director of the Startup Grind chapter in Bangkok.

Yuosre F. Badir is Dean and Professor of Technology and Innovation Management at the School of Management, Asian Institute of Technology (AIT). His research examines innovation, technology, and digital transformation in small and medium-sized enterprises across emerging markets, and has appeared in leading journals including Research Policy, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Technological Forecasting and Social Change, and IEEE Transactions on Engineering Management, among others. Prior to serving as dean, he directed AIT’ school of management doctoral programs (PhD and DBA). Before joining AIT in 2008, he held academic and research appointments at the Tokyo Institute of Technology, École Polytechnique Fédérale de Lausanne (EPFL), the European University in Geneva, and as a visiting scholar at New York University’s Stern School of Business. He holds a PhD in Management of Technology and an Executive Master’s in Management of Logistical Systems from EPFL, an MSc in Project Management from Universiti Putra Malaysia, and a BSc in Civil Engineering from the University of Benghazi.