Rebellious Entrepreneurs: How Breakthrough Branding Uplifts Millions in Emerging Markets

Pinaki Dasgupta is a Professor of Marketing at IMI New Delhi. He holds a PhD from the Banaras Hindu University (2000). He works extensively on understanding businesses in the value chain context and their transformations. His research interests are in Consumer Research, Country-Market-Product Mapping & Analysis, Segmentation Analysis and understanding Global Value Chain.

Arindam Banik is an Indian economist and holds ICCR’s Chair of Indian Studies -Economics (financially sponsored by the Indian Council for Cultural Relations, Ministry of External Affairs, Government of India), at Samarkand State University (named after Sharaf Rashidov), Samarkand, Uzbekistan. He earned his PhD at the Delhi School of Economics, the University of Delhi, in 1994. He has authored several books with Palgrave Macmillan and Springer, and is the founder Chief Editor of the journal, Global Business Review.