Marketing to the Base of the Pyramid: Towards a Sustainable Business Future

Ramendra Singh is Professor of Marketing at IIM Calcutta. He completed PhD from IIM Ahmedabad, MBA from XLRI Jamshedpur, and B.Tech. from IIT-BHU. His research has been published in leading international journals including, Journal of Business Research, International Marketing Review, Marketing Theory, Industrial Marketing Management, Journal of Personal Selling and Sales Management, among others. He has previously worked in sales and marketing responsibilities across different industries for several years. He has authored a textbook on ’Sales and Distribution Management’ which has been adopted in MBA programs at IIMs and other business schools. He has completed several consultancy projects, and conducted several training programs for senior and middle management cadre at several organizations.

Tahir A. Wani is Assistant Professor in the Department of Humanities, Social Sciences and Management, National Institute of Technology (NIT) Srinagar, India, wherein he teaches various management-related subjects to management and engineering students. Before joining NIT Srinagar, he was working at School of Business Studies, University of Kashmir, India. He has a rich research background and has written extensively on various management issues. He has also conducted workshops on quantitative analysis and participated in numerous workshops and conferences in reputed institutions across India.