Cross-Cultural Communication of Chinese Brands

Zhang Jingyun, Ph.D., is a professor at the Business School of Beijing Technology and Business University. She is mainly engaged in teaching and researching on brand management and public relations with the research interests including psychological distance of communication, cross-cultural communication of brands, inheritance and innovation of Chinese Time-honored brands and enterprises internationalization, etc. Sheserves the executive director of several academic institutions in the fields, such as the China Public Relations Association(5th), Chinese Marketing Association of Universities(11th), and Chinese Association for History of Journalism and Mass Communication (the branch of PR’s). She has completed the National Social Science Fund Project ＂Study on Cross-Cultural Communication Strategy of Chinese Brands＂, the Beijing Philosophy and Social Science Project ＂Study on the Case Study of Beijing Time-honored Brand Marketing Innovation＂and several enterprise consulting projects.