Leveraging Emotional and Artificial Intelligence for Organisational Performance

Professor Catherine Prentice is a Professor of Marketing, Head of Marketing Discipline, University of Southern Queensland, Australia, the director of Asia Pacific Association for Gambling Studies and a founding committee of New Silk Road World Forum. Prior to her academic career, Catherine had worked in various industries for over a decade as a business owner of 12 medical clinics, travel agency, restaurants as well as a senior corporate executive at one of the largest corporations in Asia Pacific. She has published extensively in top-tier marketing and management journals. Her main research interests include artificial intelligence, emotional intelligence, service research, consumer psychology, consumer behaviours, branding, services and relationship marketing, and gambling studies. She currently serves as Associate Editor of several Q1 journals and an editorial member of over a dozen of Q1 journals.