綠色運輸系統教育宣導網站規劃與建置維護（第二年期）

發展綠色運輸系統有助於運輸部門節省能源與減少溫室氣體的排放，以落實永續運輸發展理念。惟一般民眾對於綠色運輸系統並不熟悉，因此有必要向一般民眾及中小學生宣導綠色運輸系統理念，以達成鼓勵民眾使用綠色運輸系統、紓緩汽機車使用與成長、降低運輸部門能源依賴程度，以及減少能源使用及溫室氣體排放等目標。本計畫以2年的時間建置綠色運輸宣導教育網站，以促進社會大眾對綠色運輸系統發展的共識，有利於未來綠色運輸系統相關專案的推動。第一年期為規劃階段，蒐集國內外有關綠色運輸相關之文獻資料，參考及評估類似教育宣導網站的創意構想，提出本綠色運輸系統教育宣導網站的實質架構；第二年則進行網站的實質建置，提供綠色運輸系統的相關資訊，建立討論論壇的溝通平台，並提供線上學習等服務，達到教育推廣、深耕學習、資訊交換等功能。本計畫所完成之綠色運輸系統教育宣導網站自開台後，透過多元的宣傳推廣方式，不只快速傳達了綠色運輸的概念與重要性，也讓更多民眾響應交通減碳。此外，為配合網站開台及推廣「綠色運輸」的理念，特別與臺北縣市政府合作辦理「2008大臺北國際無車日」活動，設攤宣導綠色運輸的理念，鼓勵民眾多多搭乘公車、捷運等大眾運輸工具，並響應計程車共乘，並獲得民眾熱烈迴響。本網站亦透過「兒童繪畫比賽」的舉辦，藉由小朋友的創意發想，讓綠色運輸與交通減碳的觀念可以從小扎根。整體而言，本計畫透過辦理宣導活動的媒體曝光、部落格行銷、網路闖關活動及兒童繪畫比賽等行銷活動，已成功吸引民眾對綠色運輸系統的注意，並有效傳播綠色運輸的概念。因此，本計畫所建置之綠色運輸系統教育宣導網站的成效，可作為公部門政策宣達網路媒體之開發、經營、行銷推廣的參考範例。
Developing a green transportation system helps to conserve energy and reduce the GHG emissions of the transport sector as well as carrying out the vision of sustainable transport. However the public does not understand what a green transportation system is. It is necessary to build up a website system to provide the green transportation system knowledge to the public, especially to schoolchildren. Through browsing this website, the public and schoolchildren will be led to learn what green transportation is; this is the basic goal of this website. The advanced goals of this website are to increase the use of the green transportation system, slowing down the growing usage of cars and motorcycles, decreasing the dependency of transportation sectors on fuel, and reducing the fuel consumption and emissions. This research is a two-year project to provide the public and schoolchildren with information on the green transportation system, and to gather information and exchange opinions. By means of this educational website, it is expected that the public will be more supportive of promoting the green transportation system and projects regarding the green transportation system. In the first year of this research, the research team developed the framework of this educational website on the green transportation system by collecting information and exchanging opinions with professionals. In the second year of this research, the research team finished all the established works of “the Green Transportation Website”, and held some promotional activities such as news releases, blog marketing, a drawing contest, and a joint campaign on car-free-day. Since the website was announced to be online on July 30, 2008, the number of browsers has exceeded 10,000 hits to date. Meanwhile, through a series of promotions and activities, the concept and importance of “Green Transportation” were effectively communicated to the general public in addition to reducing carbon in transportation, the hottest fad. One of the highlights of the events was the “Green Transportation Drawing Contest” in which grade-school children used their imagination and crayons or brushes to illustrate their concept of “Green Transport”. The school-kids, while having a lot of fun during the process, are sure to serve as great ambassadors of the “Green Transport” cause in their days to come. Another important event was the participation of the 2008 Taipei-Car-Free-Day activities, which rose people to echo green transportation. Summing up, the project successfully drew the public attention of the green transport by holding some promotional and marketing activities such as news releases, blog marketing, a drawing contest, and a joint campaign on car-free-day. The concept of the green transportation has spread broadly, which has set up the ground work for further projects. The experiences of promoting green transportation by planning, building, maintaining a website as well as holding series of “Policy Campaigns” could be a reference for the public sector to propagate public issues.

• 作者： 陳奕廷
• 出版社： 交通部觀光局企劃組 出版日期：2009-04-01 ISBN/ISSN：9789860180756
• 類別： 中文書> 政府考用> 政府出版品