Big In Business（大商的味道【英文版】）

A Book with Chinese treasured wisdom of being leaders and advisers.

The first book published in both Chinese and English in the history of book publishing in Taiwan.

Learn and understand the brilliant spirit of Taiwanese people.

42 Taiwanese noble entrepeneurs’ inspiring stories and their secret for success.

A classical book recommend by the deans of Chung-Hua Institution of Economic Research , Taiwan Research Institute , three economist and two celebrities.

各種組織訓練的絕妙寶典，組織行銷的根本精神，社團運作的巧妙機制，商務合作平台的細膩方法，領導統御的軍師真言。

在台灣，以中文、英文雙語雙冊同步發行全球的第一本書。

台灣式的感動，讓全世界的人都看到台灣人的精神與精彩。

42篇真實激勵故事，年輕學子奮發向上的典範，勇於挑戰者的精闢參考，徬徨無助者的心靈激湯，人生豈有不成功的理由。

台灣兩大智庫(中華經濟研究院、台灣經濟研究院)院長同步推薦，三大經濟學者專家一致讚揚，產官學研各界七位指標人物共同推崇的經典好書

Life is not about getting and having.
It’s about giving and being. – Kevin Kruse

Special Dedication to:
Dr. Ivan Misner® and Beth Misner
Mr. Norm Dominguez
Andrew Hall and Ji-Hong Hall

For Changing the Way the World Does Business®

【名家推薦】
Chung-Shu Wu President of CIER（中華經濟研究院 吳中書 院長）
President of CIER( Chung-Hua Institution for Economic Research)

Chien-Fu Lin President of TIER（台灣經濟研究院 林建甫 院長）
President of TIER( Taiwan Institution of Economic Research)
It will be a miraculous leap if this book becomes the best-selling book. This a good book full of the spirit of Taiwan. I urge every Taiwanese people read it thoroughly.

Kuo-Chien Yu Professor（劍湖山世界休閒產業集團 游國謙 副董）
Present
Vice President of JANFUSUN FANCYWORLD CORP.
In short this book is rigorous yet lively, elegant yet imaginative. It is highly recommended to give your friend one and keep one for yourself. Put it next to tour bed, read one or two chapters before going to bed. Cleaning your soul and enhance your wisdom .It would be a wonderful deed that everyone should have this book. The truth and the justice is our eternal life guiding stars.
It is worthy for more praising.

Bing-Yuan Hsiung Professor（台灣大學經濟系 熊秉元教授）
Present
Professor, Department of Economics, National Taiwan University
I am moved therefore I share. I support therefore I recommend.
This book is like a beacon. The beacon that lights up the hop for economics breakthrough. And the beacon that shows that ideal purpose of lives.
I want to say: We appreciate your devotion. I hope that your influence and spirit as noble entrepreneurs will spread to each corner in Taiwan.
Big in Business! I like it!

Kan-Nan Chen Professor（淡江大學化學工程與材料工程學系 陳幹男）
Present
Professor, Department of Chemical and Material Engineering, Tamkang University
Work hard and work smart! This I my line! Hsu, Hung realized my words in life that I’m so moved. I recommend this book which has the most energy in the world, for the element that cannot be found in periodictable of the elements, and that is the soul of the success.

Po-Hsun Hsiao, Associate Professor（國立台灣體育運動大學 蕭柏勳 副教授）
Associate Professor, National Taiwan University of Sport
For Hsu Hung and Hsing Hui’s big heart , he can contain all matters worldly; and his humbleness allow him to accept all the goods as well. His heart has no attachment so it is free. The Taste of Huge Business is sweet. Let’s appreciate the taste.

Long Ou-Yang Taipei City Council（台北市議員 歐陽龍）
To read a book is profitable, especially this one. To seek interests for my people, especially in a huge way.
Glorifying Taiwan starts by Business Pioneers.

James Yu CEO of HoldFuture
The Hsing-Hui I know is a person who never gives up in giving abundant and valuable exchange. She truly believes one’s life must matter. She keeps on giving and walks the talk of helping others. Throughout this book , she has combined her thoughts, and if any story has touched your heart, it is result of her efforts.