Indigenous Snack Branding: Prototype Packages For Variety of Breadfruit Products in Anambra State, Nigeria

Over the years, indigenous food producers in Nigeria have been using different types of packages for the sale of their products on the local market. The author had observed that enough efforts have not been made by the various stakeholders in the packaging and export sector to solve the problem of poor packaging of indigenous food products. Therefore, this book studies the packaging design, branding and production of prototype packages for the breadfruit (＂ukwa＂) snack varieties, produced in four major towns in Anambra State Nigeria, namely Awka, Onitsha, Nnewi and Ekwulobia. This study identified the challenges inherent in the packaging design and production chains of the indigenous snack packaging industry in Nigeria; discovered methods which indigenous snack manufacturers could use to get customers’ input for their products packaging design concepts and development; ascertained locally-sourced, readily-available and affordable materials that would be used to design suitable packaging for the various breadfruit (＂ukwa＂) products; discovered suitable design elements and principles for the design process and packaging styles of the various breadfruit (＂ukwa＂) products, which guided indigenous snack product manufacturers in Nigeria, in their products packaging design concepts/development; and finally produced various prototype package designs for breadfruit snack products. This research also tested the feasibility of Kano’s Theory of Attractive Quality and Packaging in determining customer quality requirements for packaging concepts and development. The researcher employed the quantitative and qualitative methods of research in this study. The research unearthed some of the problems and challenges in the packaging design and production sub-sector in the Nigerian packaging industry. The book finally proposed solutions to the problems identified in the study.