Brain Rot in the Age of Endless Scrolling: How Phones, Dopamine Loops, and Modern Media Are Destroying Our Ability to Focus

Brain rot is no longer just an internet joke. It is a real pattern people are noticing in everyday life, weaker attention, constant restlessness, shorter patience, and a mind that keeps reaching for quick stimulation even when it wants to slow down. Over the past years, phones, short-form platforms, autoplay feeds, and algorithm-driven media have grown into a nonstop environment that trains the brain to switch, react, and chase novelty. The result is a culture where reading feels harder, deep thinking feels uncomfortable, boredom feels unbearable, and even rest is filled with mental noise.

This book looks closely at how this happened, why it keeps getting worse, and what it is doing to learning, relationships, work, and mental clarity. Then we explore what actually helps, what is just hype, and what a real solution looks like in a world that will not stop scrolling.