博客來The Next Web is not one new feature - it’s a convergence: machine intelligence that can act, and spatial interfaces that blend digital and physical. This book is a practical playbook for leaders, product teams, architects and operators who need to turn that convergence into predictable value instead of expensive experiments that don’t ship.
What you’ll get- A clear, non-hype framework that connects business outcomes to AI and Web AR patterns - and the concrete first bets that produce measurable ROI.
- A five-workstream operating model you can run in parallel (Data & Privacy, Decisioning & AI, Web AR & Experiences, Architecture & DevEx, Governance & Ops) with checklists, KPIs and ownership guidance.
- A 0-90 day, 6-12 month and 1-3 year roadmap that shows how to move from pilots to platform, with the precise operational milestones that matter.
- Practical sections on security, ethics, measurement, and industry playbooks (retail, health, education, public services) so technical trade-offs and regulatory risks are addressed before they become crises.
- Tactical artifacts: model cards, algorithmic impact assessments, consent UX patterns, instrumentation requirements, and a weekly operational checklist you can adopt tomorrow. Why this book is different
Rather than promising a silver-bullet architecture or a single prescriptive technology, this book teaches disciplines: start with outcomes not components; build privacy and security into the plumbing; instrument for causal measurement; and treat governance as a product. It balances product-level thinking (what decisions should be automated and when humans must stay in the loop) with engineering pragmatism (edge fragments, serverless routing, observability and SLOs) and governance (AIAs, model inventories, and incident playbooks). Inside the chapters
- Define the macro trends shaping the Next Web and realistic timelines.
- Move from analytics to decisioning: personalization, search, copilots, and real-time ranking.
- Design AR on the web: WebXR patterns, onboarding, accessibility and progressive enhancement.
- Revisit architectures in flux: edge, WebAssembly/WebGPU, streaming and developer experience.
- Build data foundations and privacy-by-design systems that scale trust.
- Rethink business models: virtual goods, AR monetization, attribution and ROI frameworks.
- Operationalise governance, security and resilience across models, assets and supply chains.
- Run sector playbooks and design with the human lens: inclusion, wellbeing and the digital divide. A pragmatic playbook
You’ll find immediate, high-ROI first bets: centralise first-party signals, pilot AR on a single high-margin SKU or field workflow, run shadow decisioning to measure uplift, and implement consent with minimal retention policies. The book includes a weekly ops checklist and a minimal KPI set that links business, experience, models, governance and cost - everything you need to hold teams accountable. Common failure modes and how to avoid them
- Chasing novelty over utility.
- Poor instrumentation that prevents learning.
- Over-automation without safety nets.
- Pilots that ignore ops and become technical debt. Who should read it
Product leaders, CTOs, architects, design and research heads, engineering managers, and operational teams who must deliver AI and spatial experiences that scale - safely, legally and profitably. If you want a tailored next step, the author offers to draft a 90-day experiment plan focused on your top conversion funnel or a high-value AR use case - practical, measurable and sized to your team. This is a playbook for people who prefer measurable progress to shiny demos.
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