Co-creation of Value in Preventive Healthcare: Towards Better Health

The COVID-19 pandemic has motivated people to take more responsibility for their own health. This is a perfect moment for the individual and the healthcare provider to transform an acute care mindset to a preventive care mindset. Through the lens of value co-creation, individuals proactively participate in their well-being, and healthcare providers develop and design systems to facilitate this participation. This book provides a framework that may be applied to different communities, marginalized or otherwise, to improve their health.
This is for healthcare professionals, management professionals, service marketers, and individuals who believe in the adage that prevention is better than cure. It reinforces the importance of healthcare providers and patients working together to improve health indicators.