Complete Meta Ads Course: Master Advertising on Facebook, Instagram, and Threads

COMPLETE META ADS COURSE
Master Advertising on Facebook, Instagram, and Threads
GLOBAL EDITION - Updated for Worldwide Markets
COURSE INDEX
MODULE 1: FUNDAMENTALS & SETUP

• 1.1 Introduction to Meta Ads

• 1.2 Meta Business Manager Configuration

• 1.3 Ad Account Structure & Global Considerations

• 1.4 Meta Pixel & Conversions API Setup

MODULE 2: STRATEGY & PLANNING

• 2.1 Objective Definition & KPI Setting

• 2.2 Audience Targeting & Global Segmentation

• 2.3 Digital Marketing Funnel Strategy

• 2.4 Budget Planning & Bidding Strategies

MODULE 3: CAMPAIGN CREATION

• 3.1 Campaign Structure: Campaign > Ad Set > Ad

• 3.2 Campaign Objectives Deep Dive

• 3.3 Advanced Settings & Configurations

• 3.4 Advantage+ AI Automation (2025 Updates)

MODULE 4: CREATIVES & AD FORMATS

• 4.1 Ad Types & Format Selection

• 4.2 Creative Best Practices (Global Standards)

• 4.3 Video & Reels Optimization

• 4.4 Site Links & New Features

MODULE 5: TARGETING & AUDIENCES

• 5.1 Saved Audiences

• 5.2 Custom Audiences

• 5.3 Lookalike Audiences

• 5.4 Meta Advantage+ Audiences

MODULE 6: OPTIMIZATION & ANALYTICS

• 6.1 Key Performance Metrics

• 6.2 A/B Testing Methodology

• 6.3 Campaign Optimization Strategies

• 6.4 Reporting & Analysis

MODULE 7: NEW FEATURES

• 7.1 Threads Advertising

• 7.2 AI-Generated Creatives

• 7.3 Creator Collaborations

• 7.4 Value Rules & Advanced Automation

MODULE 8: PRACTICAL CASE STUDIES

• 8.1 E-commerce & Retail

• 8.2 Lead Generation & B2B

• 8.3 Brand Awareness Campaigns

• 8.4 Mobile App Marketing