博客來COMPLETE META ADS MASTERY COURSE
Master Advertising on Facebook, Instagram, WhatsApp, and Threads
GLOBAL EDITION - Updated for Worldwide Markets
COURSE INDEX
MODULE 1: FUNDAMENTALS & SETUP
1.1 Introduction to Meta Advertising Ecosystem
1.2 Meta Business Manager Configuration
1.3 Ad Account Structure & Global Considerations
1.4 Meta Pixel & Conversions API Setup
1.5 iOS 14.5+ Privacy Changes & Data Strategy
2.1 Objective Definition & KPI Setting
2.2 Audience Research & Global Segmentation
2.3 Digital Marketing Funnel Strategy
2.4 Budget Planning & Bidding Strategies
2.5 Competitive Analysis & Market Research
3.1 Campaign Structure: Campaign > Ad Set > Ad
3.2 Campaign Objectives Deep Dive
3.3 Advanced Settings & Configurations
3.4 Advantage+ AI Automation Features
4.1 Ad Types & Format Selection
4.2 Creative Best Practices (Global Standards)
4.3 Video & Reels Optimization
4.4 Dynamic Creative & Advanced Features
5.1 Core Audiences (Saved Audiences)
5.2 Custom Audiences
5.3 Lookalike Audiences
5.4 Advantage+ Audiences & AI Targeting
6.1 WhatsApp Business Platform Overview
6.2 Click-to-WhatsApp Ads Setup
6.3 WhatsApp Marketing Messages
6.4 Conversation-Based Pricing & Optimization
7.1 Key Performance Metrics & KPIs
7.2 A/B Testing Framework
7.3 Campaign Optimization Strategies
7.4 Advanced Reporting & Attribution
8.1 Meta Advertising Policies Overview
8.2 Global Compliance Requirements
8.3 Account Security & Risk Management
8.4 Policy Violation Prevention & Resolution
9.1 Threads Advertising
9.2 AI-Powered Creative Tools
9.3 Enhanced Creator Collaborations
9.4 Emerging Technologies & Beta Features
10.1 E-commerce & Retail Campaigns
10.2 Lead Generation & B2B Marketing
10.3 Brand Awareness & Consideration
10.4 Mobile App Marketing
10.5 Local Business Advertising
A.1 Campaign Planning Templates
A.2 Creative Brief Templates
A.3 Reporting Dashboard Templates
A.4 Compliance Checklists
A.5 Glossary of Terms
