Do you make these Mistakes when you Advertise ?: 33 Tested and Proven mistakes to avoid. Plus 33 Advertising Case Studies

Book Description:
Here are 33 mistakes that advertisers make in promoting their products and services... mistakes that could be costing them and you 1 1/2 to 10 times the potential pulling power of their ads or commercials. Mistakes that are voidable. Mistakes that I and others have made. Mistakes I wish I had known and could have avoided. That is why I created this book. It’s a tell all mistakes book. A commonsense book and a book that you should keep near you. Mistakes when avoided can have real positive impact on the results of your advertising and marketing.
HOW DO I KNOW ? Easy because the principles you’ll discover in this book have been proven and successfully utilized for over 50 years by clients I have represented in over 25 industries. The lessons to learn are mistakes that happen and obviously can be very costly. I’m sharing these because I see so many of these mistakes continually being repeated over and over again. The mistakes that the other agencies or marketing directors made because they never took the time to really research. Example: what is the unique selling proposition... USP. Situations like this continued through the years. That could have been prevented if someone studied the profession.
33 mistakes and 33 lessons to learn. In addition, I focus a chapter on how to identify and know your customers wants and needs. This is another major area that I have so often found ignored not just by the ad agency, freelancer but by the owner/ client him or herself. Chapter 5 addresses that. I have seen it all. But lurky is always another mistake ready. These 33 will give you a head start