博客來Bezos, Zuckerberg or Musk: will our modern tech entrepreneurs be remembered for their legacy like Carnegie, Ford and Edison before them? What defines a technology legacy? Who is at the backbone of our digitized world today? An industry overseer, Digital Commerce 360 estimates that consumers spent ＄861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. Truly a staggering sum to be sure.
Moreover, does anyone remember how terrifying e-commerce was just a few years ago; at the dawn of e-commerce? Fraud and identity theft were rampant at the turn of the century in 1999! Quite ironically, Silicon Valley did not have the answers either.
That’s when Michael Keresman saw an opportunity to refine the digital payments process. Only his name or his company, CardinalCommerce may not sound familiar. It was Cardinal that initiated security protocols called ＂Intelligent Authentication,＂ and then advanced over 100 patents for intellectual property that transformed e-commerce security. It was Cardinal’s software that gave rise to every tech entrepreneur’s success today!
Keresman said it best nearly two decades ago: ＂Imagine the permutations and implications of tens of thousands of banks, millions of merchants and billions of consumers all over the world! We must be able to trust one another for E-Commerce to work.＂
Because of Keresman, the new epicenter for earth-shaking entrepreneurship for e-commerce shifted away from Silicon Valley to of all places Cleveland, Ohio and CardinalCommerce. More importantly, the financial giants like Visa knew it too. While Keresman may not be a household name to the likes of Bezos or Musk, to Visa he certainly was. That’s the story behind Encrypting Billions.
What you’ll find inside this cautionary tale of entrepreneurship:
-The secret of any successful business comes when you answer: How is this world supposed to be? When it came to internet security Keresman focused on answering this question first.
-There are two ideologies of leadership: Keresman used them both to his advantage. Keresman optimized his employees because they believed in their product.
-It’s not always Us vs Them: Keresman guided companies like Visa to evolution not revolution. Keresman understood how his company fit into its own future.
-Connect your BRAND to the marketplace, protect and defend your rights, stand up for yourself and your employees: Keresman never backed down.
-Keresman knew the purpose for growing his business: To sell his products and services to the world!
For anyone interested in e-commerce, small business management, leadership, tactics for turbulent times and the secrets for making money as an entrepreneur THEN: Encrypting Billions is for you!
